Marketing & Business Development Executive
Location: Chennai, Tamil Nadu, India
Employment Type: Full-Time
Experience: 2–4 Years
Reports To: Business Development Head
Language: English – Professional proficiency mandatory; Tamil preferred
Salary: As per market standards
Role Overview
- Drive lead generation and business development for IDS's core services including energy audits, green building certification, HVAC/cooling advisory, and sustainability consulting.
- Identify and map potential clients including developers, architects, contractors, facility owners, ESCOs, corporates, and institutions.
- Conduct proactive outreach through email, LinkedIn, calls, events, and client meetings.
- Build and maintain relationships with key decision-makers and convert prospects into qualified business opportunities.
- Maintain a structured lead pipeline/CRM and regularly report outreach, leads, follow-ups, and conversions to Management.
Key Responsibilities
- Research and identify new business opportunities and prospective clients.
- Build and maintain a structured client and lead database.
- Execute regular outbound calls, emails, LinkedIn outreach, and follow-ups.
- Schedule and participate in client meetings, site visits, events, and industry networking activities.
- Develop and maintain long-term professional relationships with clients and industry stakeholders.
- Track leads, opportunities, follow-ups, and conversions through CRM/lead trackers.
- Support preparation of capability statements, presentations, brochures, and other business development materials.
- Support IDS's LinkedIn and digital marketing activities.
Qualifications & Skills
- Bachelor's/Master's degree in Marketing, Business Administration, Communications, or a related field.
- 2–4 years of experience in B2B marketing, business development, sales, or client relationship management.
- Demonstrated ability to independently generate and manage leads and build a client pipeline.
- Strong written and verbal communication skills in English; Tamil is preferred.
- Good understanding or interest in sustainability, green buildings, energy efficiency, real estate, infrastructure, or the built environment.
- Experience with CRM tools, LinkedIn/Sales Navigator, MS Office, or equivalent platforms.
- Strong networking, relationship-building, negotiation, and follow-up skills.
- Willingness to travel within South India for client meetings, events, and business development activities.
How to Apply
Interested candidates are requested to send:
- Updated CV
- Brief cover note
- Short summary of previous lead-generation/client-outreach/business development experience, preferably with measurable results.
Email: [email protected]
Subject: Marketing & BD Executive Application
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
