About Us:
Xpress Health is a leading nursing agency based in Dublin, Ireland, specializing in providing top-tier healthcare professionals for various medical settings. As we expand our digital presence, we are seeking a strategic and experienced SEO Lead to drive our online visibility, organic traffic, and overall search performance.
Job Overview:
We are looking for a results-driven SEO Lead to develop and execute high-impact SEO strategies that align with our business objectives. The ideal candidate will have extensive experience in SEO strategy, technical SEO, content optimization, and analytics. This role requires leadership skills to mentor junior SEO team members, collaborate with cross-functional teams, and ensure best practices are integrated across all digital initiatives.
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to improve search engine rankings, organic traffic, and brand visibility.
- Lead keyword research, competitive analysis, and content strategies to identify high-value opportunities and optimize content for maximum reach.
- Oversee on-page SEO efforts, including metadata optimization, internal linking strategies, and structured data implementation.
- Drive technical SEO initiatives, addressing site architecture, crawlability, indexation, mobile performance, and Core Web Vitals improvements.
- Conduct regular SEO audits and work closely with developers to implement fixes for site speed, schema markup, and mobile usability
. Utilize Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools to track performance, generate reports, and refine strategies.
- Lead and manage link-building strategies to enhance domain authority and referral traffic through ethical and sustainable methods.
- Monitor and stay ahead of search engine algorithm updates, industry trends, and competitor strategies, adapting our approach as needed.
- Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are embedded into all digital content and campaigns.
- Provide SEO training, guidance, and mentorship to junior team members, helping to build a high-performing SEO team.
Requirements:
- 3+ years of experience in SEO, with a proven track record of leading successful SEO campaigns.
- Expertise in technical SEO, content optimization, and SEO analytics with a strategic mindset.
- Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and other SEO tools.
- Strong understanding of on-page, off-page, and technical SEO best practices.
- Experience in managing SEO projects and collaborating with cross-functional teams (developers, content teams, and digital marketers).
- Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
- Strong communication and leadership skills, with the ability to educate and influence stakeholders.
- Knowledge of HTML, CSS, and JavaScript for technical SEO implementations is a plus.
- Experience working with CMS platforms like WordPress, Joomla, or Drupal.
Preferred Qualification:
- Experience in the healthcare or nursing industry is a plus.
- Certification in SEO or digital marketing from a recognized institution.
- Experience leading and mentoring SEO teams
Job Type: Full-time
Pay: From ₹25,000.00 per month
Work Location: In person
