Job Title: Performance Marketing Executive- Finance
Location: Dwarka, Delhi (Onsite)
Experience: 1–3 Years
Employment Type: Full-Time
Job Summary
We are looking for a data-driven Performance Marketing Executive with 1–3 years of experience in the Finance Industry. The ideal candidate should have hands-on experience in managing paid marketing campaigns, driving quality lead generation, optimizing campaign performance, and maximizing ROI across digital platforms. Experience in promoting financial products such as Personal Loans, Business Loans, Credit Cards, Insurance, Mutual Funds, Investments, or other financial services will be preferred.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital platforms.
- Generate high-quality leads while optimizing CPL (Cost Per Lead), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend).
- Manage and optimize campaigns for financial products such as Personal Loans, Business Loans, Credit Cards, Insurance, Mutual Funds, and Investment Services.
- Conduct keyword research, audience targeting, competitor analysis, and campaign optimization.
- Monitor campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and other analytics tools.
- Perform A/B testing on ad creatives, landing pages, and audience segments to improve conversions.
- Coordinate with the Product, Design, Content, and Sales teams to execute successful marketing campaigns.
- Analyze campaign performance and prepare daily, weekly, and monthly MIS reports.
- Optimize landing pages and conversion funnels to improve lead quality and conversion rates.
- Stay updated with digital marketing trends, platform updates, and developments in the Finance Industry.
Required Skills
- 1–3 years of hands-on experience in Performance Marketing, preferably in the Finance Industry.
- Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Experience in lead generation, conversion optimization, remarketing, and campaign scaling.
- Good understanding of CTR, CPC, CPM, CPL, CPA, CAC, ROAS, and ROI.
- Experience with conversion tracking and attribution models.
- Proficiency in Microsoft Excel, Google Sheets, and reporting dashboards.
- Strong analytical, problem-solving, and communication skills.
- Ability to manage multiple campaigns and achieve performance targets.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads, Google Analytics, or Meta Blueprint certifications will be an added advantage.
- Prior experience in the Finance Industry, including Banking, NBFC, Lending, Insurance, Investments, Wealth Management, or Financial Services, will be highly preferred.
Job Location: Dwarka, Delhi (Onsite)
Pay: ₹12,369.74 - ₹40,833.56 per month
Benefits:
- Flexible schedule
- Provident Fund
Work Location: In person
