Novac Digital is looking for a Social Media Executive to manage and grow social media presence for multiple brands across fashion, lifestyle, and hospitality.
This role is ideal for someone who understands Instagram, trends, reels, and content strategy and can turn ideas into high-performing content.
Key ResponsibilitiesContent Planning & Strategy
- Create monthly and weekly content calendars
- Plan reels, static posts, and stories based on brand goals
- Research trends, formats, and viral content ideas
Social Media Management
- Schedule and publish posts on Instagram and other platforms
- Maintain consistency in posting and brand voice
- Ensure proper use of hashtags, captions, and tagging
Caption Writing
- Write engaging, creative, and brand-specific captions
- Develop hooks, storytelling, and call-to-actions
- Adapt tone for different brands (luxury, Gen Z, fun, etc.)
Research & References
- Identify trending audios, formats, and content styles
- Collect references for reels, shoots, and campaigns
- Stay updated with social media trends and competitors
Performance Tracking & Reporting
- Track performance metrics (reach, engagement, saves, etc.)
- Prepare weekly and monthly reports
- Suggest improvements based on data insights
Coordination
- Work with designers, editors, and content teams
- Assist in shoot planning and execution
- Ensure timely delivery of content
Requirements
- 0–2 years of experience in social media or digital marketing
- Strong understanding of Instagram and short-form content
- Good writing and communication skills
- Basic knowledge of Canva or similar tools
- Ability to identify trends and viral content formats
Skills Required
- Social Media Management
- Content Planning & Strategy
- Caption Writing
- Trend Research
- Performance Analysis & Reporting
- Canva Designing (basic creatives, stories, posts, simple edits)
Preferred Skills (Good to Have)
- Experience with Meta Ads or boosting posts
- Knowledge of influencer marketing
- Community management (comments, DMs)
- Basic understanding of analytics tools
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Mumbai, Maharashtra
