Role Overview
Plans, executes, and optimises end-to-end digital marketing strategies across all online channels, using AI-powered tools to maximise efficiency, creativity, and ROI.
Core Responsibilities
- Develop and manage campaigns across SEO, SEM, social media, email, content, and paid advertising
- Use AI tools to generate, test, and scale marketing content rapidly
- Analyse performance data and translate insights into actionable strategy
- Manage marketing budgets and track KPIs across all channels
- Collaborate with design, sales, and product teams to align messaging
- Stay ahead of digital trends, algorithm changes, and emerging AI capabilities
AI Tools Expertise
- Content & Copy — ChatGPT, Jasper, Copy.ai, Writesonic
- SEO & Research — SurferSEO, Semrush AI, Ahrefs, Clearscope
- Design & Visuals — Midjourney, Adobe Firefly, Canva AI
- Ads & Automation — Meta Advantage+, Google Performance Max, Albert.ai
- Analytics & Insights — GA4, Tableau, Brandwatch, Sprinklr
- Email & CRM — HubSpot AI, Mailchimp Smart Recommendations, Klaviyo
Key Skills
- Data-driven decision making and A/B testing
- Prompt engineering for consistent, on-brand AI outputs
- Marketing funnel strategy (awareness → conversion → retention)
- Audience segmentation and personalisation at scale
- Competitor analysis and market positioning
Outcome
Delivers faster campaign execution, lower cost-per-acquisition, higher engagement, and scalable content production by combining strategic marketing expertise with intelligent use of AI tools.
- 2-5 years of hands-on experience with Google Ads and LinkedIn Ads.
- Basic knowledge of performance marketing metrics and tools.
- Experience in or exposure to graphic design and ad creative development.
- Strong analytical skills and attention to detail.
- Familiarity with tools like Google Analytics, Canvas, Meta Ads (bonus), etc.
- Excellent communication and time-management skills.
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Application Question(s):
- How many years of experience do you have in Google & Linkedin Ads ?
Experience:
- Digital marketing: 1 year (Required)
Work Location: In person
