We are seeking an experienced and dynamic GT Head of Retail Sales to lead our General Trade (GT) sales operations. The successful candidate will be responsible for developing and executing comprehensive sales strategies to drive market share, achieve aggressive sales targets, and expand our distribution network within the GT channel. This role requires a visionary leader with a proven track record in managing large sales teams, optimizing distribution, and fostering strong relationships with distributors and retailers.
- Develop and implement strategic sales plans for the General Trade channel to achieve organizational sales goals and market share objectives.
- Lead, mentor, and manage a high-performing sales team, including regional managers and sales representatives, to ensure consistent performance and professional development.
- Oversee the entire distribution network, identifying opportunities for optimization, expansion, and improved efficiency to enhance product reach and availability.
- Establish and monitor key performance indicators (KPIs) for the GT channel, regularly analyzing sales data, market trends, and competitor activities to inform strategic decisions.
- Manage the GT sales budget, ensuring effective resource allocation and P&L responsibility for the channel.
- Drive new business development initiatives, identifying untapped markets and opportunities for product penetration and category growth within the GT segment.
- Collaborate closely with the marketing and trade marketing teams to develop and execute effective promotional activities and merchandising strategies tailored for the GT channel.
- Build and maintain strong, long-lasting relationships with key distributors, wholesalers, and large retailers within the General Trade network.
- Ensure compliance with company policies, sales procedures, and ethical standards across all GT operations.
- Prepare and present regular sales forecasts, performance reports, and market insights to senior management.
- Identify and implement best practices in sales and distribution to continuously improve operational effectiveness and sales outcomes.
