Social Media Marketing Manager (Content & Creative)
Location: Bangalore (On-site)
Company: Lead Workz
About Lead Workz
Lead Workz is a marketing agency built on one belief—great marketing isn't about creating more content; it's about creating content that influences people.
We work with brands across industries to build memorable identities, tell compelling stories, and generate measurable business growth. We're looking for someone who lives and breathes social media, understands culture, and can transform ideas into content people actually want to watch.
If you're someone who constantly saves Instagram Reels for inspiration, notices trends before everyone else, and thinks in content ideas throughout the day, we'd love to meet you.
About the Role
We're looking for a highly creative Social Media Marketing Manager who can take ownership of the complete content creation process—from strategy to publishing.
This is not a desk-only role.
You'll be brainstorming concepts, planning monthly content calendars, writing scripts, directing shoots, filming content, editing videos, designing engaging posts, and ensuring every piece of content reflects the brand's identity.
We're looking for someone who understands storytelling, marketing psychology, and platform algorithms—not someone who simply follows trends.
Key Responsibilities
Content Strategy
- Develop monthly social media strategies aligned with business goals.
- Plan content pillars for different brands and industries.
- Research trends, competitors, and audience behaviour.
- Generate creative campaign ideas and viral content concepts.
Content Planning
- Create detailed monthly content calendars.
- Plan Instagram Reels, carousels, stories, YouTube Shorts, and LinkedIn content.
- Coordinate content production timelines with the team.
Scriptwriting
- Write engaging scripts for reels, advertisements, interviews, testimonials, educational content, and brand storytelling.
- Create compelling hooks that capture attention within the first few seconds.
- Adapt scripts for different audiences and platforms.
Production
- Plan and direct content shoots.
- Shoot videos using smartphones and cameras.
- Guide founders, clients, and team members during filming.
- Ensure high-quality lighting, framing, and audio.
Editing
- Edit engaging short-form videos.
- Create motion graphics, captions, transitions, and visual storytelling elements.
- Design basic social media creatives and carousels when required.
- Maintain consistent brand aesthetics across all platforms.
Publishing & Community
- Schedule and publish content across social media platforms.
- Write captions, hashtags, and optimise posts for reach.
- Monitor performance and suggest improvements based on insights.
- Coordinate with the marketing team to align organic content with paid campaigns.
Requirements
- 2 years of experience in social media marketing or content creation.
- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
- Excellent scriptwriting and storytelling skills.
- Experience planning and executing content shoots.
- Strong video editing skills using Premiere Pro, CapCut, DaVinci Resolve, Final Cut Pro, or similar software.
- Basic graphic design skills using Canva, Adobe Creative Suite, or Figma.
- Understanding of social media analytics and content optimisation.
- Strong organisational and project management skills.
- Excellent communication and collaboration abilities.
- A portfolio showcasing social media work is mandatory.
Bonus Skills
- Motion graphics and animation.
- Photography and cinematography.
- Experience working with creators or influencers.
- Copywriting for advertisements.
- Knowledge of Meta Ads and content performance metrics.
- AI tools such as ChatGPT, Claude, Midjourney, Runway, ElevenLabs, or similar.
What We're Looking For
We're not hiring someone to "manage Instagram."
We're hiring someone who understands attention.
Someone who knows why people stop scrolling.
Someone who can take a simple idea and turn it into content that sparks conversations, builds communities, and drives business results.
If you're naturally curious, obsessed with creativity, and always thinking of the next great content idea, you'll fit right in.
Why Join Lead Workz?
- Work on diverse brands across multiple industries.
- Creative freedom to experiment with ideas.
- Opportunity to build campaigns from concept to execution.
- Young, collaborative, and fast-growing team.
- Real ownership and decision-making responsibility.
- Continuous learning and exposure to modern marketing strategies.
Think you're the right fit?
Send us:
- Your resume
- Portfolio
- Links to social media pages you've managed
- 2–3 pieces of content you're most proud of
- A short note on why you'd be a great fit for Lead Workz
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
