Key Responsibilities
- Plan and execute ROI-focused marketing strategies to generate qualified leads and improve conversion rates.
- Utilize AI-based marketing tools for automation, analytics, and campaign optimization.
- Manage performance marketing campaigns across multiple channels including Google Ads, LinkedIn, and other digital platforms.
- Track, measure, and report campaign ROI, CPL, CAC, and conversion metrics.
- Conduct data-driven marketing analysis to improve campaign performance and marketing efficiency.
- Work closely with sales and product teams to align marketing strategies with revenue goals.
- Use AI tools for content generation, marketing automation, lead enrichment, and audience targeting.
- Monitor market trends, competitor activities, and emerging AI marketing technologies.
- Optimize marketing funnels from lead generation to customer acquisition.
Tools & Platforms (Preferred Experience)
- AI Tools: ChatGPT, Jasper AI, Copy.ai, Midjourney
- Marketing Tools: HubSpot, Zoho CRM, Apollo, Clay, LinkedIn Sales Navigator
- Analytics: Google Analytics, Google Search Console, Looker Studio
- Advertising Platforms: Google Ads, Meta Ads, LinkedIn Ads
- SEO Tools: Ahrefs, SEMrush, Screaming Frog
Key Skills
- ROI-driven marketing mindset
- Performance marketing expertise
- Strong analytical and data interpretation skills
- AI-driven marketing strategy
- Lead generation & marketing automation
- Marketing funnel optimization
Qualification
- Bachelor's / Master's degree in Marketing, Business Administration, or related field
- Minimum 3+ years of experience in digital or performance marketing
What We Offer
- Opportunity to work with AI-driven marketing strategies
- Growth-focused environment
- Competitive salary and performance incentives
Pay: ₹15,000.00 - ₹45,000.00 per month
Work Location: In person
