Social Media Manager
Location: Kolkata
Employment Type: Full-Time
Experience: 2–4 years
Industry: E-commerce / D2C / Lifestyle Brand
About the Role
We are looking for a creative, trend-driven and highly proactive Social Media Manager to build and grow our new consumer brand across Instagram and other social platforms.
The ideal candidate should have a strong understanding of Instagram growth, Reels, viral content, influencer marketing and visual brand building. We are looking for someone who can take ownership of social media—from ideas and content planning to execution, posting and performance analysis.
Key Responsibilities
* Develop and execute the overall social media strategy for the brand.
* Manage the brand’s Instagram, Facebook and other relevant social platforms.
* Create a monthly content calendar covering Reels, Stories, posts, launches and campaigns.
* Research trending Reels, audios, formats, hooks and viral content ideas and adapt them creatively for our brand.
* Conceptualize engaging Reels and short-form videos with strong viral potential.
* Coordinate and execute product shoots, lifestyle shoots and video content.
* Write engaging captions, hooks and social media copy aligned with the brand’s tone.
* Identify and collaborate with influencers, micro-influencers and UGC creators.
* Manage influencer outreach, negotiations, content briefs and campaign execution.
* Build engagement and actively grow the brand’s followers, reach and community.
* Respond to comments and DMs and maintain an active brand presence.
* Plan content around new product launches, festivals, trends and promotional campaigns.
* Work closely with the founder, designers, photographers and performance marketing team.
* Track weekly/monthly performance including reach, engagement, follower growth, Reel views, website clicks and conversions.
* Regularly study competitors and identify new opportunities to make the brand stand out.
What We’re Looking For
* 2–4 years of hands-on experience managing social media for a D2C, lifestyle, fashion, home, beauty or e-commerce brand.
* Strong understanding of Instagram and Reels.
* Excellent sense of aesthetics, storytelling and visual presentation.
* Ability to identify trends quickly and turn them into relevant brand content.
* Comfortable shooting basic content on a smartphone and directing content shoots.
* Experience working with Canva and basic video-editing tools such as CapCut/InShot.
* Good written English and strong caption/copywriting skills.
* Experience with influencer and UGC marketing.
* Data-driven mindset—you should understand what content is working and why.
* Self-motivated, organised and able to work in a fast-moving startup environment.
Most Important
We are not looking for someone who simply schedules posts.
We want someone who is excited about building a brand from scratch, constantly comes up with new ideas, understands what is trending online and takes ownership of growing the brand’s social presence.
To Apply
Please send:
* Your CV
* Instagram/social media accounts you have previously managed
* Examples of Reels/content you have created
* Any examples of accounts you have helped grow
* Current salary
* Expected salary
* Notice period
Bonus: Tell us 3 things you would do in your first 30 days to grow a newly launched brand on Instagram
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
