Job Description – Performance Marketing Executive (US & UK Markets)
Job Title: Performance Marketing Executive
Location: Surat, Gujarat (On-site)
Experience: 2–5 Years
Employment Type: Full-time
About the Role
We are looking for a results-driven Performance Marketing Executive to manage and optimize paid digital marketing campaigns targeting the US and UK markets. The ideal candidate should have experience in lead generation, campaign management, and analytics, with a strong understanding of the Architecture, Engineering, and Construction (AEC) industry.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
- Generate qualified leads for AEC services in the US and UK markets.
- Manage campaign budgets, bidding strategies, and audience targeting to maximize ROI.
- Conduct keyword research, competitor analysis, and market research.
- Create and test ad creatives, landing pages, and campaign strategies.
- Monitor campaign performance and provide actionable insights through regular reporting.
- Implement conversion tracking, Google Analytics, Google Tag Manager, and marketing automation tools.
- Work closely with the sales and business development teams to improve lead quality and conversion rates.
- Perform A/B testing to optimize ad performance and customer acquisition costs.
- Stay updated with industry trends, platform updates, and best practices in performance marketing.
Requirements
- 2–5 years of experience in Performance Marketing or Digital Marketing.
- Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and remarketing campaigns.
- Strong understanding of lead generation strategies for B2B services.
- Knowledge of the AEC (Architecture, Engineering, and Construction) industry is preferred.
- Experience targeting international markets, especially the US and UK.
- Proficiency in Google Analytics, Google Tag Manager, Search Console, and reporting tools.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
Preferred Skills
- Experience with CRM platforms such as HubSpot, Salesforce, or Zoho CRM.
- Knowledge of SEO, landing page optimization, and conversion rate optimization (CRO).
- Familiarity with marketing automation and email marketing tools.
What We Offer
- Competitive salary package.
- Opportunity to work with international clients and projects.
- Career growth in a fast-growing AEC-focused organization.
- Collaborative and performance-driven work environment.
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
