Loco Group is looking for a highly driven Senior Marketing Manager to lead and scale the marketing function across its multi-brand portfolio. This role requires a balance of strategic thinking and hands-on execution to drive brand growth, customer engagement, and revenue.
You will own marketing across multiple brands spanning entertainment, F&B, social sports, and hospitality, while building and leading a high-performance marketing team.
Brands You Will Handle
- Loco Bear – Family entertainment brand (India, Middle East, USA)
- Loco Lane – Competitive socialising concept (Bangalore & Dubai)
- Flagship Golf & Entertainment Venue – Tech-enabled golf, brewery & entertainment (launching in Bangalore)
- Strike Yard – Tactical laser tag & baseball concept (USA)
- Dink – Pickleball-led social sports concept
- Nack – Snack & QSR brand (Middle East)
- AMCO – Consulting and trading company
- ADS GDV – Fitout and interior execution (Middle East & USA)
Key ResponsibilitiesMarketing Leadership & Strategy
- Own and lead the overall marketing function across all Loco Group brands.
- Develop and execute comprehensive marketing strategies aligned with business growth objectives.
- Drive brand positioning, market expansion, and customer acquisition across multiple industries.
- Build, hire, and manage the India marketing team as the function scales.
Core Functional Ownership (Day One):
Branding:
Define and maintain brand identity, guidelines, and consistency across all brands.
Ensure alignment across digital, physical, and experiential touchpoints.
Visual Merchandising:
Oversee in-venue branding, signage, packaging, and customer experience design.
Coordinate with design, interiors, and operations teams for brand execution.
Content & Social Media:
Lead content strategy across Instagram, YouTube, and digital platforms.
Oversee content calendars, shoots, reels, and campaign creatives.
Drive creator collaborations, influencer strategy, and UGC initiatives.
Extended Marketing Functions:
- Campaign management and integrated marketing execution
- Performance marketing (Meta Ads, Google Ads, etc.)
- SEO and organic growth strategies
- CRM, retention, and lifecycle marketing
- Events, activations, and new venue launches
- Partnerships, collaborations, and PR
- Analytics, reporting, and KPI tracking
- Email and WhatsApp marketing
- Offline and OOH marketing
- B2B and corporate marketing initiatives
- Loyalty and membership programs
Brand Alignment:
- Ensure consistent brand storytelling across all channels and customer touchpoints.
- Maintain high creative and execution standards across campaigns.
- Stay updated with marketing trends, consumer behavior, and emerging platforms.
Project & Team Management:
- Deliver campaigns within deadlines while maintaining quality and impact.
- Manage multiple brands and projects simultaneously with strong prioritization.
- Conduct regular performance reviews and KPI tracking across verticals.
- Work closely with leadership and report directly to the Founder.
Qualifications & Requirements
- 6–10 years of experience in marketing, preferably in entertainment, F&B, hospitality, or related industries.
- Proven experience in managing multi-brand or multi-category marketing.
- Strong leadership experience with the ability to build and scale teams.
- Deep understanding of both brand and performance marketing.
- Proficiency in tools such as Meta Ads Manager, Google Ads, GA4, CRM platforms, and marketing automation tools.
- Familiarity with creative tools like Canva, Figma, and content platforms.
- Strong analytical mindset with experience in data-driven decision-making.
- AI-savvy with hands-on usage of tools like ChatGPT or similar platforms.
- Excellent organizational, communication, and stakeholder management skills.
- High ownership mindset with the ability to operate in a fast-paced environment.
Job Types: Full-time, Permanent
Pay: ₹2,000,000.00 - ₹2,200,000.00 per year
Application Question(s):
- Are you based in Bangalore?
- What is your total experience in years?
- What is your current CTC?
- What is your notice period? Please say 0 if you are immediately available to join.
Work Location: In person
