We are looking for a performance-driven PPC Specialist to manage and optimize paid advertising campaigns across platforms like Google Ads. This role is ideal for both freshers and experienced candidates who are passionate about digital marketing, analytics, and campaign optimization.
Key Responsibilities
- Plan, create, and manage PPC campaigns (Google Ads – Search, Display, YouTube)
- Monitor and optimize campaigns to improve CTR, CPC, CPA, and ROAS
- Conduct keyword research and competitor analysis
- Manage budgets, bidding strategies, and audience targeting
- Perform A/B testing on ads, creatives, and landing pages
- Track and analyze campaign performance and generate reports
- Implement conversion tracking using Google Tag Manager
- Work closely with design and content teams for campaign creatives
Requirements
For Freshers:
- Basic understanding of PPC and digital marketing
- Strong analytical and problem-solving skills
- Familiarity with Excel / Google Sheets
- Willingness to learn and grow in a performance-driven role
For Experienced Candidates:
- 6 months to 3 years of experience in PPC / Google Ads
- Hands-on experience in campaign setup, optimization, and scaling
- Knowledge of bidding strategies, keyword planning, and audience targeting
- Experience with conversion tracking and analytics tools
- Proven ability to improve campaign performance and ROI
Skills Required
- Analytical mindset and attention to detail
- Understanding of CPC, CTR, CPA, ROAS
- Campaign optimization and budget management
- Good communication and reporting skills
Salary & Benefits
- Competitive Salary + Performance Incentives
- Growth opportunities in performance marketing
- Exposure to diverse industry campaigns
Job Types: Full-time, Permanent, Fresher
Pay: ₹10,000.00 - ₹30,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Ability to commute/relocate:
- Vaishali, Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)
Work Location: In person
