Job Description :-
· Manage the social media team and ensure timely, quality delivery as per agreed objectives and brand guidelines.
· Develop and execute social media strategies and monthly content calendars across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
· Review and approve creative content including reels, videos, posts, campaigns, and promotional materials.
· Plan and monitor digital campaigns for vehicle sales, service, events, offers, launches, and customer engagement activities.
· Monitor digital leads, enquiries, test drives, service leads, conversions, and campaign ROI.
· Review and optimize paid advertising campaigns, budgets, targeting, and cost per lead.
· Track social media KPIs including reach, engagement, follower growth, leads, conversions, and ROI.
· Monitor customer reviews, comments, and online reputation and ensure timely escalation of complaints.
· Track competitors and emerging social media trends and recommend innovative initiatives.
· Coordinate with Sales, Marketing, Service, HR, and other departments to ensure effective digital communication.
· Prepare regular performance reports and present insights and improvement plans to management.
· Key Skills & Competencies
· Strong knowledge of social media platforms and digital marketing.
· Experience in managing social media/digital team.
· Good understanding of paid campaigns, lead generation, analytics, and performance marketing.
· Excellent communication, coordination, and creative thinking skills.
· Strong analytical and reporting abilities.
· Ability to manage multiple campaigns and deadlines effectively.
· Automobile/dealership industry experience will be an added advantage.
Key Performance Indicators
Digital Leads | Engagement | Reach | Lead Conversion | Cost per Lead | Campaign ROI | Content Quality | Brand Visibility | Team Performance
Pay: ₹50,000.00 - ₹65,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
Work Location: In person
