- About the job
- Join a team that turns customer insights into meaningful digital experiences through smart experimentation and personalization
- In this role you ll lead end to end optimization initiatives using Adobe Target shaping test strategy building experiences and partnering closely with product design engineering and analytics teams to drive measurable outcomes
- You ll be trusted to translate business goals into clear hypotheses deliver well structured A B and multivariate tests and continuously refine personalization approaches that improve engagement and conversion
- If you enjoy combining technical depth with consultative thinking and you re energized by collaborative problem solving in an Agile environment this is a great opportunity to influence how experiences are designed tested and scaled across channels while mentoring others and setting high standards for experimentation excellence
- Key Responsibilities
- Lead Adobe Target implementations and optimization programs across A B testing multivariate testing and personalization use cases
- Partner with stakeholders to define experimentation roadmaps success metrics and prioritization aligned to business objectives
- Design strong test hypotheses create test plans and ensure statistically sound execution and interpretation of results
- Configure and deliver activities in Adobe Target audiences offers experiences targeting rules ensuring accuracy and performance
- Collaborate with engineering teams to implement Target via at
- js Adobe Experience Platform Web SDK patterns and validate deployments
- Establish QA processes for experiments including cross browser device validation and pre post release checks
- Analyze outcomes document learnings and present insights and recommendations to business and technical audiences
- Drive continuous improvement of experimentation operations including templates governance and best practices
- Work in Agile delivery cycles participating in planning grooming standups reviews and retrospectives to ensure timely delivery
- Mentor junior team members and provide consultative guidance on personalization strategy and experimentation design
- Minimum Qualifications
- Bachelor s or Master s degree BE BTech ME MTech MCA MBA MSc or equivalent practical experience
- 5 9 years of experience delivering digital optimization personalization initiatives with strong hands on Adobe Target expertise
- Proven experience creating and managing A B and multivariate tests including defining KPIs and interpreting results
- Working knowledge of Agile methodologies and experience delivering within Agile teams
- Strong communication skills to translate business goals into executable experimentation and personalization solutions
- Preferred Qualifications
- Experience with Adobe Target Recommendations and advanced personalization strategies rule based and algorithmic approaches
- Strong understanding of experimentation statistics sample sizing confidence significance guardrail metrics and decision frameworks
- Familiarity with Adobe Experience Cloud integrations and measurement alignment to ensure clean attribution and reporting
- Ability to collaborate deeply with design and engineering to implement reusable components and scalable testing frameworks
- Experience establishing experimentation governance documentation standards and optimization backlogs to scale programs across teams
- Demonstrated stakeholder management skills including presenting insights influencing prioritization and driving adoption of learnings
- Good to have skills
- A B Testing Strategy Multivariate Testing MVT at
- js Adobe Web SDK Personalization Segmentation Experimentation Statistics
- About us
- Infosys is a global leader in next generation digital services and consulting
- We enable clients in more than 50 countries to navigate their digital transformation
- With over four decades of experience in managing the systems and workings of global enterprises we expertly steer our clients through their digital journey
- We do it by enabling the enterprise with an AI powered core that helps prioritize the execution of change
- We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight
- Our always on learning agenda drives their continuous improvement through building and transferring digital skills expertise and ideas from our innovation ecosystem
- Infosys provides equal employment opportunities to applicants and employees without regard to race color sex gender identity sexual orientation religious practices and observances national origin pregnancy childbirth or related medical conditions status as a protected veteran or spouse family member of a protected veteran or disability
Technology->Digital Marketing->Adobe Test and Target
