Digital Marketing Executive – Job Description
Role Summary
Support the marketing team in executing digital campaigns across paid and organic channels. Assist in lead generation, content coordination, and performance tracking to help the business grow across target markets.
Company Name: Tint Tone and Shade Private Ltd
Location: Karapakkam, OMR, Chennai
Work Mode: On-site
Work Timings: 9.00 AM to 6.00 PM (Monday to Saturday)
Key Responsibilities
Campaign Assistance & Execution
- Assist in planning and launching campaigns on:
◦ Meta Ads (Facebook & Instagram)
◦ Google Ads (Search & Display)
◦ LinkedIn Ads (for B2B outreach)
- Monitor basic campaign metrics: CPL, CTR, Impressions, and Reach
- Flag underperforming campaigns to the senior marketer for optimization
Lead Generation Support
- Help maintain consistent daily lead flow across locations
- Assist in basic landing page updates and ad creative coordination
- Track and log leads into CRM or reporting sheets
Content & Creative Coordination
- Coordinate with designers for ad creatives and post visuals
- Write basic ad copy and captions for social media posts
- Schedule and publish content on social media platforms
Reporting & Analytics
- Prepare weekly performance reports from Meta Ads Manager and Google Ads Maintain campaign trackers with key metrics
- Share insights with the team on what is working and what needs improvement
A/B Testing Support
- Assist in setting up A/B tests for creatives and audience targeting
- Document results and flag winning variants to the senior team
Coordination
◦ Pre-sales team for lead quality updates
◦ Design team for creatives and visual assets
◦ Senior marketer for strategy, approvals, and guidance
Skills & Requirements
Must Have
- 0–2 years of experience in digital marketing or a related field
- Basic working knowledge of Meta Ads Manager or Google Ads
- Familiarity with social media platforms (Instagram, Facebook, LinkedIn, YouTube) Good written communication skills in English
- Proficiency in MS Excel / Google Sheets for reporting
- Eagerness to learn and take ownership of tasks
Good to Have
- Any certification: Google Ads, Meta Blueprint, HubSpot, or similar
- Basic understanding of SEO and content marketing
- Experience with tools like Canva, Hootsuite, or Buffer
- Prior internship or freelance experience in digital marketing
Key Performance Indicators (KPIs)
- Number of leads generated per week / per location
- Cost Per Lead (CPL) vs. target
- Campaign reports submitted on time
- Creative turnaround time with the design team
- Quality of leads (as rated by pre-sales team)
Pay: ₹25,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Paid sick time
- Work from home
Work Location: In person
