About Iconic Episode -
Iconic Episode is a digital media and lifestyle publication covering food, travel, events, entertainment, experiences and what's happening across the UAE.
We are looking for a creative and proactive Social Media Content Manager who can take ownership of our day-to-day social media presence and ensure our platforms remain consistently active, relevant and engaging.
This is a hands-on content role for someone who genuinely enjoys social media, understands what is trending and can turn ideas, trends and everyday happenings into engaging content.
Key Responsibilities -
- Manage the day-to-day social media presence of Iconic Episode, primarily on Instagram
- Ensure the page remains consistently active, fresh and engaging
- Plan and maintain weekly and monthly content calendars
- Create basic static posts, carousels and Instagram Stories using Canva
- Edit Reels and short-form videos using CapCut or similar editing tools
- Identify trending Reel formats, audios, memes, topics and conversations relevant to our audience
- Proactively suggest and create timely content instead of relying only on content provided by the team
- Research what's happening across Dubai and the UAE, including new openings, food, events, entertainment, travel, lifestyle and trending topics
- Turn relevant news, launches, announcements and trends into quick, social-media-friendly content
- Repurpose website articles, interviews, features and existing content into Reels, carousels, posts and Stories
- Write engaging captions, headlines, hooks and on-screen Reel text
- Maintain an active Instagram Stories presence with updates, polls, questions, reposts, recommendations and interactive content
- Schedule and publish content consistently
- Engage with followers through comments, DMs and other interactions
- Engage with relevant brands, creators, restaurants, venues and other accounts to improve visibility and build the Iconic Episode community
- Monitor competitor publications and relevant social media accounts for trends and content opportunities
- Coordinate with influencers, creators, PR agencies and brands when required
- Support social media coverage for events, launches, collaborations and campaigns
- Maintain a consistent visual identity and tone of voice across all content
- Monitor Instagram insights including reach, views, shares, saves, engagement and follower growth
- Identify which topics and formats are performing well and use these insights to improve future content
- Develop new recurring content series and formats that can help grow the page
- Maintain a content and ideas bank so there is always relevant content ready to publish
What We're Looking For -
- 1–3 years of experience in social media, content creation or a similar role
- Strong understanding of Instagram, Reels, Stories and current social media trends
- Comfortable creating clean, engaging content using Canva
- Basic Reel/video editing skills using CapCut or similar tools
- Good written English and strong caption-writing skills
- A good eye for social media design and visual presentation
- Someone who actively consumes social media and understands what people are currently watching, sharing and talking about
- Ability to spot a trend and quickly identify how Iconic Episode can participate in it
- Understanding of basic Instagram insights and social media analytics
- Organised and able to manage content calendars and deadlines
- Comfortable working independently and taking ownership of the page
- Most importantly, proactive and full of ideas
What Success Looks Like in This Role -
We are not looking for someone who simply waits to be told what to post.
We want someone who can look at what's happening online and around the UAE and think:
“Iconic Episode should be talking about this.”
Your goal will be to keep Iconic Episode consistently active, interesting and relevant while helping increase engagement, reach and audience growth.
Applications without examples of previous social media work may not be considered.
Pay: ₹25,000.00 - ₹35,000.00 per month
Application Question(s):
- “Which social media platform do you enjoy using the most, and what do you like about the content on that platform?”
Experience:
- Social media management: 1 year (Required)
Work Location: Remote
