ob Title: Performance Marketing Executive
Job Overview
We are seeking a Performance Marketing Executive to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Snapchat Ads, and YouTube Ads (Google Ads) with a strong focus on lead quality, conversions, and ROI.
Roles & Responsibilities
- Create, manage, and optimize ad campaigns on Meta, Snapchat, and YouTube Ads
- Run campaigns for Lead Generation, Traffic, Conversions, and Brand Awareness
- Conduct audience research and build Custom, Lookalike, and Retargeting audiences
- Monitor daily performance and optimize CPL, CPC, CPA, CTR, and ROAS
- Perform A/B testing on creatives, ad copies, audiences, and placements
- Analyze lead quality and maintain performance data in Excel / Google Sheets
- Manage ad budgets and assist in scaling profitable campaigns
- Prepare weekly and monthly performance reports
- Stay updated with ad policies, trends, and platform updates
Requirements
- 1–3 years of hands-on experience in Performance Marketing or Paid Ads
- Strong working knowledge of Meta Ads Manager
- Experience with Snapchat Ads and YouTube Ads (Google Ads) is a plus
- Understanding of lead generation funnels and conversion tracking
- Ability to analyze data and take optimization decisions
- Proficiency in Excel / Google Sheets for reporting and lead analysis
- Good understanding of ad creatives, hooks, and audience behavior
- Strong communication and coordination skills
- Target-oriented and performance-driven mindset
Job Types: Full-time, Permanent
Ability to commute/relocate:
- Greater Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Performance marketing: 2 years (Required)
Work Location: In person
Pay: ₹15,000.00 - ₹26,000.00 per month
Ability to commute/relocate:
- Greater Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- meta ads: 2 years (Required)
- Facebook Advertising: 2 years (Required)
Work Location: In person
