A Marketing Executive at an eye hospital drives patient acquisition and brand visibility by organizing community eye camps, building referral networks with local doctors/optometrists, and managing digital/social media campaigns. They promote specialized services like LASIK, Cataract, and Retina care to increase outpatient department (OPD) traffic and revenue, typically requiring a Bachelor's in Marketing or Healthcare.
Key Responsibilities
- Outreach & Camps: Organize and execute screening camps in schools, corporates, and residential areas to generate leads and awareness.
- Referral Management: Build and maintain strong relationships with community doctors, ophthalmologists, and optical shops for patient referrals.
- Digital & Traditional Marketing: Manage social media, content creation, and offline promotional activities (print, banners) to promote eye care services.
- Market Analysis: Research competitors, track industry trends, and analyze campaign performance to optimize ROI and patient inflow.
- Patient Engagement: Enhance the hospital's reputation and manage the patient experience to encourage referrals.
Required Qualifications & Skills
- Education: Bachelor’s degree in Marketing, Business Administration, or Healthcare Management.
- Experience: 0–3+ years of experience, preferably in healthcare or hospital marketing.
- Skills: Strong communication, interpersonal, and networking skills. Knowledge of digital marketing tools (SEO, social media) and proficiency in MS Office.
- Attributes: Willingness to travel for field activities, target-oriented, and self-motivated.
Job Types: Full-time, Permanent, Fresher
Pay: ₹18,000.00 - ₹20,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
