We are seeking a data-driven, results-oriented Paid Ads Manager to spearhead our paid acquisition strategies. In this role, you will be responsible for planning, executing, and optimizing paid media campaigns across key channels (including search, social, and display) to drive user acquisition, lead generation, and revenue growth. The ideal candidate lives in the data, loves testing creative concepts, and is obsessed with maximizing Return on Ad Spend (ROAS).
Key Responsibilities
- Campaign Strategy & Setup: Design and deploy comprehensive paid media campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant channels.
- Budget Management: Efficiently manage monthly ad budgets, ensuring optimal allocation across campaigns to hit efficiency targets (CPA, CPL, ROAS).
- A/B Testing: Continuously test ad copy, visual creatives, landing pages, and audience targeting to scale winning formulas.
- Data & Analytics: Monitor campaign performance daily. Use Google Analytics 4 (GA4) and native platform tools to uncover insights and trends.
- Conversion Optimization: Partner with web and design teams to improve landing page conversion rates and optimize the user post-click experience.
- Reporting: Build and maintain performance dashboards (e.g., via Looker Studio) to clearly communicate results, wins, and failures to leadership.
Required Skills & Qualifications
- Experience: 3–5+ years of hands-on experience managing paid advertising budgets, preferably in [Specify Industry: e.g., E-commerce / B2B SaaS / Lead Gen].
- Platform Expertise: Advanced knowledge of Google Ads (Search, Shopping, PMax) and Meta Ads Manager.
- Technical Tracking: Solid understanding of tracking setups, including the Meta Pixel, Google Tag Manager (GTM), GA4, and server-side tracking.
- Analytical Skills: Exceptional proficiency with Excel/Google Sheets; a strong ability to manipulate data to find actionable insights.
- Creative Alignment: Ability to write compelling ad copy and collaborate with graphic designers/video editors to guide creative direction based on performance data.
Preferred Qualifications
- Platform-specific certifications (Google Ads Certified, Meta Certified Media Planning/Buying Professional).
- Experience with secondary ad networks (LinkedIn Ads, TikTok Ads, YouTube, or Programmatic).
- Familiarity with CRM systems (HubSpot, Salesforce) or e-commerce platforms (Shopify).
Pay: ₹25,142.46 - ₹52,506.91 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
