Digital Marketing Specialist – Google Ads
Experience: 2+ Years
Job Type: Full-Time
Location: Remote
Job Overview
We are looking for a results-driven Digital Marketing Specialist with a minimum of 2 years of hands-on experience managing Google Ads campaigns. The ideal candidate should have strong expertise in planning, launching, optimizing, and analyzing paid advertising campaigns to generate quality leads and improve ROI.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketing.
- Conduct keyword research, competitor analysis, audience targeting, and campaign planning.
- Create and optimize ad copy, landing pages, audience segments, and conversion strategies.
- Monitor campaign performance, budgets, CPC, CTR, conversions, CPL, and ROI.
- Continuously optimize campaigns to improve lead quality and reduce cost per acquisition.
- Set up and monitor conversion tracking using Google Ads, Google Analytics (GA4), and Google Tag Manager.
- Analyze campaign data and prepare regular performance reports.
- Identify new opportunities for increasing website traffic, leads, and conversions.
- Perform A/B testing of ads, keywords, landing pages, and targeting strategies.
- Stay updated with Google Ads policies, features, algorithm changes, and digital marketing trends.
Required Skills
- 2+ years of hands-on experience in Google Ads campaign management.
- Strong knowledge of Google Search Ads and Display Ads.
- Experience with Performance Max and remarketing campaigns.
- Good understanding of keyword research and negative keyword management.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager.
- Strong analytical and problem-solving skills.
- Ability to manage advertising budgets and optimize campaigns based on performance.
- Excellent understanding of lead generation and conversion optimization.
Preferred
- Google Ads certification.
- Experience running campaigns for B2B, IT Services, Staffing, Recruitment, or Training companies.
- Experience with Meta Ads is a plus.
- Experience generating leads in the US market is an advantage.
What We’re Looking For
A self-motivated digital marketer who can independently manage Google Ads campaigns from setup to optimization and deliver measurable lead-generation results.
Pay: ₹10,078.73 - ₹40,980.49 per month
Benefits:
Work Location: Remote
