Job Title: Content Writer
Location: Pune, Maharashtra
Job Type: Full-Time
Working Days: 6 Days a Week
Working Hours: 10:00 AM – 7:00 PM
About Provilac
Provilac is a premium dairy brand focused on delivering fresh, natural, and high-quality dairy products directly from farms to customers. With a strong presence across multiple cities, we are committed to building meaningful customer relationships through engaging communication and impactful brand storytelling.
Job Summary
We are looking for a creative and result-oriented Copywriter to develop compelling content across digital and offline platforms. The role involves creating marketing communication, campaign messaging, social media content, website content, and brand storytelling that drives customer engagement and strengthens the Provilac brand.
Roles & Responsibilities
- Write content for social media, performance marketing ads, website pages, emails, and notifications.
- Develop campaign concepts and messaging for product launches and brand initiatives.
- Create headlines, taglines, scripts, and call-to-actions that improve engagement.
- Collaborate with designers, video editors, and marketing teams to execute campaigns.
- Maintain a consistent brand voice across all communication channels.
- Translate product and nutritional benefits into simple and relatable customer language.
- Research customer insights, market trends, and competitor communication.
- Support marketing campaigns through content planning and creative ideation.
Required Skills
- Excellent written and verbal communication skills.
- Strong creative writing and storytelling abilities.
- Understanding of consumer behavior and marketing fundamentals.
- Attention to detail and proofreading skills.
- Ability to write across multiple formats and platforms.
- Familiarity with AI-powered writing tools.
- Strong collaboration and communication abilities.
Qualification
- Graduate in English, Journalism, Mass Communication, Marketing, or related field.
- 2–4 years of experience in copywriting, content writing, or marketing communication.
- Experience in FMCG, D2C, food, health, or consumer brands is preferred.
- Scriptwriting experience will be an added advantage.
Pay: Up to ₹45,000.00 per month
Work Location: In person
