Job Title: Senior Digital Marketer (SEO Specialist)
Company: Zennara (Skin, Aesthetics, Wellness)
Location: Jubilee, Hills, Hyderabad
About the Role
Zennara is a growing skin & hair clinic focused on delivering advanced dermatology and aesthetic treatments. We are looking for a Senior Digital Marketer who can drive patient acquisition and brand visibility through strong SEO, content, and digital strategy.
The ideal candidate should have hands-on experience in WordPress (Hudson or similar), expertise in SEO (on-page, off-page, technical), and the ability to create high-quality healthcare content using LLMs, while maintaining accuracy and compliance.
Key Responsibilities
- Plan and execute SEO strategies to improve rankings for skin, hair, and aesthetic treatment keywords
- Perform keyword research aligned with patient search intent (e.g., hair fall, acne, PRP, laser treatments)
- Create, optimize, and publish blogs, landing pages, and service pages using LLM tools with medical accuracy
- Manage website content via WordPress (Hudson or similar CMS)
- Conduct technical SEO audits (site health, indexing, schema, Core Web Vitals)
- Build strong off-page SEO strategy (backlinks, local SEO, citations, GMB optimization)
- Optimize local SEO to drive clinic visits and appointment bookings
- Work closely with doctors to ensure content accuracy and compliance
- Monitor and coordinate with performance marketing agencies (Google Ads, Meta Ads)
- Plan and manage social media content calendars aligned with campaigns and seasonal trends
- Track and analyze performance using Google Analytics, Search Console, SEO tools
- Generate actionable insights to improve lead generation and conversions
Requirements
- 3+ years of experience in SEO and digital marketing
- Strong expertise in:
- On-page SEO
- Off-page SEO
- Technical SEO
- Hands-on experience with WordPress (Hudson preferred)
- Proven experience in blog/content creation and publishing
- Experience using LLMs (ChatGPT, Jasper, etc.) for content generation
- Understanding of local SEO and lead generation
- Basic knowledge of Google Ads & Meta Ads and ability to monitor agency performance
- Experience in managing social media calendars and campaign planning
- Strong analytical and reporting skills
Preferred Candidate
- Experience in Dermatology, Aesthetic Clinics, Healthcare, or Lifestyle brands
- Understanding of medical content guidelines and ethical marketing practices
- Experience working with clinic/hospital marketing is a strong advantage
Key Skills
- Healthcare SEO & Local SEO
- Content Marketing (Blogs, Treatment Pages)
- WordPress CMS (Hudson)
- AI/LLM Content Creation
- Google Analytics & Search Console
- Paid Ads Coordination
- Social Media Planning
Why Join Zennara?
- Be part of a fast-growing skin & hair clinic brand
- Work closely with medical experts and advanced treatments
- Opportunity to drive real patient impact through digital growth
- Hands-on role with ownership and creative freedom
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Application Question(s):
Work Location: In person
