Position: Digital Marketing Expert
Location: Hyderabad, India
Experience: 1 Year
Employment Type: Full-Time
Company: Cognolabs Systems Pvt. Ltd.
Website: https://cognolabs.com/
ABOUT US
Cognolabs Systems Pvt. Ltd., established in 2000 by IIT and IIM professionals, has built a strong reputation for delivering technology-driven, scalable, and transformative solutions across domains such as AI, IoT, Software Automation, MSME Support, Education, and Healthcare. Backed by extensive research and innovation, we contribute to national-level programs including RAMP, Industry 4.0 initiatives, and PM Suryaghar. Our mission is to empower businesses and institutions through intelligent digital systems that enhance efficiency, sustainability, and long-term growth.
ROLE OVERVIEW
Cognolabs is seeking an experienced and results-driven Digital Marketing Expert with 1 year of demonstrated expertise in performance marketing, SEO/SEM, social media strategy, and content-led brand development. The selected candidate will be responsible for strengthening the organization’s digital footprint, driving targeted campaigns, and generating high-quality leads across multiple platforms. This role demands strong analytical skills, creativity, and the ability to collaborate effectively with cross-functional teams to support the company’s overall marketing and business objectives.
KEY RESPONSIBILITIES
- Develop and execute strategic digital marketing plans aligned with organizational goals and brand direction.
- Manage and optimize Google Ads, Meta Ads, and LinkedIn Campaigns to maximize ROI and lead quality.
- Lead SEO initiatives, including keyword strategy, on-page optimization, technical SEO audits, and link building.
- Oversee social media content planning, community engagement, and platform performance tracking.
- Collaborate with the design and content teams to produce compelling creatives, landing pages, and marketing collateral.
- Implement and monitor email marketing campaigns, automation workflows, and customer engagement activities.
- Conduct regular analysis using Google Analytics, Search Console, Tag Manager, and marketing dashboards to generate insights and improvement plans.
- Maintain and update website content, blogs, and digital assets for consistent branding and messaging.
- Track performance metrics, prepare monthly reports, and recommend data-backed improvements.
- Support brand-building initiatives, product launches, and outreach campaigns for various verticals of Cognolabs.
REQUIRED SKILLS & COMPETENCIES
- Bachelor’s/Master’s degree in Digital Marketing, Communications, Business, or a relevant discipline.
- 1 year of solid experience in digital marketing, SEO, SEM, and social media management. Strong proficiency in Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and performance tracking tools.
- Working knowledge of landing page builders, and website analytics.
- Ability to conduct detailed keyword research, competitor benchmarking, and audience analysis.
- Exceptional communication skills with the ability to create structured, impactful content. Strong analytical thinking and the ability to interpret campaign data for informed decision-making.
- Creative, detail-oriented, and capable of managing multiple campaigns simultaneously.
PREFERRED QUALIFICATIONS
- Experience with marketing automation tools and AI-driven content or campaign workflows.
- Familiarity with Canva, Adobe Creative Suite, and video marketing tools.
- Exposure to B2B marketing, government-sector communication, or enterprise branding strategies.
WHY WORK WITH US
- Opportunity to lead high-impact digital initiatives across national and state-level programs. Work in an innovation-driven environment with exposure to cutting-edge technologies.
- A collaborative culture that values creativity, ownership, and professional growth.
- Freedom to experiment with new digital tools, platforms, and marketing strategies. Opportunities for career advancement in digital strategy, branding, and corporate communications.
Application Process
Interested candidates may send their updated CV to [email protected] with the subject line: “Application – Digital Marketing Expert”
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
