Description
Portfolio Ownership & Channel Execution
- Act as the primary SEM and SEO subject matter expert for assigned portfolios.
- Execute campaigns aligned with broader marketing strategies and campaign objectives, while providing input on campaign approach and optimization strategy.
- Build, manage, and optimize paid search campaigns (Google Ads, Bing Ads, LinkedIn, and other applicable platforms).
- Identify opportunities to improve visibility in AI-generated search responses, including featured snippets, rich results, and conversational queries.
- Optimize website content and landing pages to improve discoverability, engagement, and conversion rates.
- Support Marketo email campaign execution for lead nurturing programs.
- Partner with stakeholders to understand value propositions, target audiences, and campaign goals, and advise on channel-level strategy and performance opportunities.
- Ensure alignment with messaging, targeting, and brand and compliance guidelines.
- Monitor performance and proactively recommend enhancements to improve traffic, rankings, conversions, and lead quality.
- Collaborate with analytics, sales, and marketing teams to improve funnel efficiency and lead quality.
Analytics, Optimization & Reporting
- Monitor SEM and SEO performance on an ongoing basis and implement data-driven optimizations.
o Paid: impressions, CTR, CPC, CPL, conversions, ROAS
o Organic: keyword rankings, organic traffic, engagement metrics
- Prepare performance reports with insights and recommendations to guide campaign improvements.
- Use data to continuously refine campaign performance and identify opportunities for scaling and efficiency improvements across paid and organic channels.
Collaboration & Stakeholder Management
- Partner with cross-functional teams, including portfolio marketing, campaign management, analytics, and sales.
- Collaborate with Campaign Managers to support effective campaign execution, while contributing towards channel-level strategy and performance optimization.
- Support coordination with external agencies or vendors as needed.
- Contribute to process improvements, documentation, and knowledge sharing within the digital marketing team.
Required Skills & Qualifications
- Minimum 7 years of experience in digital marketing, with a strong focus on SEM and SEO.
· Bachelor’s degree in Pharmaceutical Sciences, Business, Marketing, or a related field; a master's degree in marketing, Business Administration (MBA), or a related discipline is preferred. · Proven experience in SEM / paid search marketing (Google Ads, Bing Ads).
- Strong working knowledge of SEO principles, including keyword strategy, on-page optimization, and content alignment.
- Familiarity with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, or equivalent).
- Strong knowledge of analytics platforms like GA4 or Adobe Analytics.
- Ability to manage and optimize campaigns across multiple portfolios simultaneously.
- Strong analytical mindset with the ability to translate data into actionable insights and recommendations.
- High attention to detail and strong operational rigor.
- Strong communication skills, with the ability to effectively engage both technical and non-technical stakeholders.
Preferred Attributes
- Ability to balance execution excellence with strategic input.
- Proactive mindset with interest in expanding across digital marketing channels and capabilities.
- Collaborative, adaptable, and comfortable working in a fast-paced environment.
Supervisory Responsibilities
None, this is an individual contributor role.
Job Category Sales & Marketing
Job Type Full-Time
