To drive new business growth by acquiring HORECA (Hotels, Restaurants, and Catering) clients, building strong relationships, and achieving sales targets through effective B2B sales strategies.
Identify, target, and acquire new HORECA clients (hotels, restaurants, cafés, catering businesses) for the company’s products/services.
Conduct market research to map potential clients and generate qualified leads.
Build and maintain strong relationships with decision-makers, chefs, purchase managers, and owners.
Present product portfolio, pricing, and value propositions to prospective clients.
Negotiate contracts, close deals, and achieve monthly/quarterly acquisition targets.
Collaborate with operations, supply chain, and customer service teams to ensure smooth client onboarding and order fulfillment.
Maintain accurate sales records, client data, and pipeline reports in CRM systems.
Monitor competitor activities and market trends to support strategy building.
Represent the company at trade shows, exhibitions, and industry events to expand market presence.
Strong B2B sales and negotiation skills.
Excellent communication and presentation abilities.
Ability to build rapport and long-term client relationships.
Knowledge of HORECA industry dynamics and procurement processes.
Result-driven with proven track record in achieving targets.
Self-motivated and able to work independently with minimal supervision.
Graduate in Business, Marketing, Hospitality, or related field (MBA preferred but not mandatory).
2–5 years of sales/business development experience, preferably in HORECA or FMCG/food service sector.
Prior experience in client acquisition roles with measurable results.
Proficiency in MS Office and CRM tools.
Willingness to travel within assigned territory.
Number of new HORECA clients acquired per month/quarter.
Sales revenue generated from new accounts.
Client retention rate during the first 6–12 months of onboarding.
Conversion rate of leads to closed deals.
