Job Description
Responsible for planning and executing integrated marketing campaigns across social media, PR, and influencer partnerships. The ideal candidate brings sharp copywriting instincts, a research-backed approach to content, and the ability to manage multiple channels simultaneously while maintaining consistent brand voice.
Key Responsibilities
KRA1: Social Media Management
Create and publish content across platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, TikTok) aligned with campaign calendars
Monitor engagement metrics — reach, impressions, follower growth, engagement rate — and report weekly/monthly
Identify content trends and platform-specific opportunities to grow organic presence
Manage community engagement: respond to comments, DMs, and mentions in brand voice
Coordinate with design team to brief and deliver on-brand visuals
KRA2: Public Relations
Draft and distribute press releases, media advisories, and company announcements
Track media coverage and compile monthly coverage reports
Coordinate with PR agencies where applicable
Support crisis communication and brand reputation management
KRA3: Influencer Marketing
Identify, vet, and onboard relevant influencers and content creators aligned with brand values and target audience
Conceptualize and manage influencer campaigns — briefing, content review, approvals, and performance tracking
Maintain an updated influencer database with performance benchmarks
Measure ROI of influencer campaigns against reach, engagement, and conversion goals
Ensure all communications comply with email marketing regulations (CAN-SPAM, GDPR)
KRA4: Campaign Coordination & Reporting
Align all channel activities to integrated campaign calendars and product launch timelines
Prepare monthly performance reports consolidating data across social, PR, email, and influencer channels
Coordinate with internal teams — product, design, sales — to ensure messaging consistency
Desired Experience
3-5 years of hands-on experience in a Social Media/Marketing role covering core channels
Experience with tools such as One Zoho and Meta Business Suite
Strong written and verbal communication skills
Ability to manage multiple projects and deadlines independently
Prior experience in a Tech, IT, or SaaS product environment is a plus
Key Skills
Strong communication (both written and verbal) and interpersonal skills, with the ability to engage with partners/ vendors effectively.
Results-oriented mindset with a demonstrated ability to meet and exceed KPs.
Qualification
Bachelor's degree in Marketing, Mass Communication, Journalism, or related field
Core Competencies
Social Media Strategy
Content Creation & Copywriting
Community Management
Social Media Advertising (Meta, LinkedIn, TikTok, X)
Brand Awareness & Positioning
Audience Engagement
Campaign Management
Social Media Analytics & Reporting
Influencer Marketing
Trend Analysis & Social Listening
Shift Timings
09:00 AM – 06:00 PM IST (Standard shift)
Perks
Health & Wellness
Work-Life Balance
Recognition & Awards
Collaborative Culture
Learning & Development
Professional Growth
Job Skills
Active Listening
Communication
Collaboration
Confidence
Analytical Skills
