Role Overview:
We are seeking a highly skilled Performance Marketing Executive to manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and X Ads. The ideal candidate will have a deep understanding of digital advertising strategies, audience targeting, budget management, and data-driven decision-making to maximize ROI.
Key Responsibilities:
- Plan, create, and manage paid ad campaigns across Google, Facebook, LinkedIn, and X.
- Conduct keyword research, audience segmentation, and competitor analysis to improve ad performance.
- Optimize campaigns through A/B testing, bid adjustments, and performance tracking.
- Monitor key performance metrics (CTR, CPC, CPA, ROAS) and generate detailed reports.
- Collaborate with the content and design teams to create engaging ad creatives and copy.
- Stay updated on advertising trends, platform updates, and industry best practices.
- Manage and allocate advertising budgets effectively to achieve the best results.
Requirements:
- Proven experience in Google Ads, Facebook Ads, LinkedIn Ads, and X Ads.
- Strong analytical skills with expertise in Google Analytics, Facebook Business Manager, and other ad performance tools.
- Ability to manage multiple campaigns simultaneously and meet performance goals.
- Experience in B2B or SaaS marketing is a plus.
- Strong communication and reporting skills.
- Google Ads & Meta Certifications are a plus.
- Experience in conversion rate optimization (CRO) and landing page testing.
If you’re passionate about performance marketing and enjoy scaling digital ad campaigns, we’d love to hear from you!
Work Location: In person
