Senior Associate, Field Bidding.
Location – Pune, India (Hybrid)
Data-Driven Research and Insights
MarketCast combines the power of research, technology, and data science to help
marketers and researchers maximize their advertising impact and unlock brand
Fandom.
Our data and insights guide critical marketing decisions, helping brands determine
which fandom audiences to prioritize and product benefits to communicate, in
addition to developing, launching, and measuring brand and advertising campaigns
across media platforms. Today our clients represent the biggest names in
entertainment, tech, consumer brands, and sports and video games, and our impact
touches the lives of billions of people around the globe.
#FandomIsOurJam
We’re looking for:
We are seeking a Senior Field Bidding Associate to support sample pricing / cost
estimation for new work proposals for market research projects. The ideal candidate will
have:
- Experience supporting fast-paced and quick-turnaround market research
environment.
- Proven track record of executing tasks independently, and operating with
urgency, focus and discipline.
- Experience with reviewing market research bid documents, project
requirements, and client specifications to understand project scope and
deliverable.
- Familiarity with online panels, survey methodologies and sample feasibility
analysis
- Excellent communication and interpersonal skills, with the ability to interact with
internal stakeholders, and internal team members at all levels.
Core Responsibilities:
- Evaluate RFPs (Requests for Proposals) and RFQs (Requests for Quotes) to
determine project scope, risks, and feasibility.
- Work closely and establish relationships with sample panel providers and
alternative sample sources to obtain competitive quotes and optimize pricing.
- Estimate respondent availability, incidence rates (IR), and completion rates (CR)
based on historical data (internal/external) and market trends.
- Liaise with project managers / operations team to ensure project feasibility aligns
with execution capabilities.
- Partner with sales and account managers to understand client requirements and
tailor bids accordingly.
- Provide strategic recommendations on pricing, methodologies, and research
design to improve win rates.
- Monitor bid performance, win/loss rates, and pricing trends to refine bidding
strategies.
- Maintain bid documentation, databases, and pricing models for future
reference.
- Identify opportunities for efficiency improvements within the bidding workflow.
It’ll be helpful if you have:
- Bachelor's or Postgraduate Degree.
- 4+ years of experience in market research, pricing, bidding, or project
management roles
- Experience with field management for market research projects – with a deep
understanding of sample composition, incidence rates and completion rates
- Knowledge of market research tools / survey online platforms (e.g., Decipher)
- Microsoft Excel skills required with VBA macro writing experience/knowledge a
plus
Benefits and Perks:
- Mediclaim for employees and legal dependents
- Accidental policy for employees
- 18 days Annual Paid Leave, plus 12 Public holidays
- Hybrid working model with 2 days a week to work from home
- Professional Pursuit Reimbursement program
- Global Wellness Plan
- And, more
Our Purpose:
Fandom connects people with shared passions and builds communities around them. It
offers them space to express their joy and love, whether that’s for superheroes, sports
teams, or even small batch whiskeys. At MarketCast, we believe in the power of
fandom. It’s as important for brands as it is for action heroes and we do fandom
research, data science and analytics better than anyone on the planet. This obsessive
focus on fans helps the world’s top creators, media platforms, and sports leagues
transform followers into fanatics and investments into impact.
Our Core Values:
Curiosity Makes Us Tick
Our love of learning manifests in everything we do - from the surveys we field and the
datasets we analyze to the technology we develop. Where others pause, we push
forward, uncovering hidden meaning and answers. Always learning, always looking for
more.
We Celebrate Wins
Whether its wowing clients with research or solving everyday challenges, we pause to
honor great work and everyone who plays a role in it. We acknowledge and recognize
great work and hustle that helps deliver the very best outcomes.
Trust is Always Trending
Trust means everything to us. It’s lending a hand when deadlines loom, always
delivering on the promises we make, and calling out behavior that harms our culture.
And our client’s trust is what makes all this possible, something we never take for
granted.
We Roll with Change
We embrace change as an opportunity to learn, grow, and further develop. We do this
by challenging our biases and rethinking how things have always been done in the
past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the
face of uncertainty.
Diversity is Our Superpower
Our differences make us stronger. As researchers and data scientists, we have a
responsibility to reflect the diverse audiences and communities all around us.
Understanding people, opinions and life experiences fuels our insights and deepens our
perspectives.
At MarketCast, we don't just accept difference - we embrace it, support it, and thrive
on it for the benefit of our global culture and success. MarketCast is proud to be an
equal opportunity workplace. We are committed to equal employment opportunity
regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age,
citizenship, marital status, disability, gender identity or Veteran status. We also consider
qualified applicants regardless of criminal histories, consistent with legal requirements. If
you have a disability or special need that requires accommodation, please let us know.
Check us out: www.marketcast.com
