JOBDESCRIPTION–SeniorManagerPCM
Location: Bangalore-workon-site3daysperweek
Reports To: Director -Engagements
RoleOverview
BringinPaidchannelmanagement(PCM)solutionexpertiseintoprojectsforeffectivedeliveryof broad milestones and critical tasks that require both technical depth and business thinking. Further,actasagotopersonresponsibleforscalingupthebreadthanddepthofPCMcapabilities at iQuanti, India.
WhatYou’llBeDoing
StrategicDeliveryResponsibilities:
- Understandthespecificsofclients’industriesand thekeybusinessrequirementsoftheir projects and help translate the same to PCM KPIs.
- Actastheprincipaltrouble-shootertotheprojectowners,addvalueintotheirPCM outputs and own overall quality of PCM solution delivery.
- Activelyparticipate instrategicdeliverableslikeQBRs,AccountRenewals, iQuantiPOVson any PCM topic, etc.
- Consistently deploy technical expertise in client projects and thereby guide implementation of PCM frameworks, tools, processes, and templates on delivery.
- ParticipateasaPCMsolutionexpert,onneedbasis,inlargePCMpitches,RFPsor opportunity analysis work.
SolutionResponsibilities:
- Gatherinputsfromprojectsandclientinteractionstoenablecontinuousevolutionofthe PCM framework, templates, processes, and solution documents.
- Conductresearchintheorganicsearchspaceinaplannedandproactivemannertokeep the teams abreast with latest developments in the digital space that impact PCM.
- Engage withotherSMEs across regionsto understand and translatethe directions for complex/new approaches around:
o Mediaplanforecasting&channel mix
o Targetingstrategy
o Creativeevaluation&testing
o Campaignsetup&optimization
o Automation-Bidstrategy,Audience,Reporting,Insights
KeyPerformanceIndicators:
1. Demonstrationoflearningclientbusiness,industry,customer&competition.
2. CSATscoresoftheassignedPCMprojects.
3. PCMSolutiondepthdemonstratedinQualityreviewsofPCMdeliverables.
4. DemonstrationoftechnicalexcellenceinPCMdeliverablesascertainedbyfeedbackfrom key account stakeholders.
5. ExtendofadoptionofPCMframeworks&processesinclientprojectsdriventhrough trainings.
6. PCMforumsaresetupandownedfordisseminationofknowledgetorelevantresources.
Your Expertise
- 8to12yearsofexperienceindigitalmarketingwithparticularfocusinPCM.
- Recentexperienceinlarge/complexPCMprojects.
- Experienceinmanagingend-to-endPCMprojectlifecyclesstartingfromresearch& consulting to planning, execution and optimization.
- ExposuretonewgenerationandadvancedtacticssuchasHolisticsearch,Integrated PCM - CRO experience, new channels, Audience strategy, Automation, etc.
- Experience in working with latest tools including Google Marketing Platform - DV360/SA360,DMPs,Programmaticadvertisingplatforms,socialmediaadvertising platforms, Google ads data hub, Analytics tool etc
- Priorexperience inclientservicewillbe a plus.
EducationQualification:
Bachelor’sinquantitativedisciplinesfromaTier1orTier2institute.
MBA’sorMaster’sincommunicationsfromTier1orTier2instituteswouldbeaplus.
WhoYouAre
- Highlyanalyticalwithstrongbusinessacumen.
- Self-starterwhothrivesinfast-paced,ambiguousenvironments.
- Stronginterpersonalskillsandexecutivepresence.
- Highlevelofintegrity,discretion,andjudgment.
AboutUs
iQuanti is an independent performance marketing company that generates value for clients by utilizing data to drive better business outcomes through digital channels. Beyond campaign strategy, management, and optimization, we engage with clients to understand their business and produce proprietary insights that lead to stronger business results.
Through a data science-led approach to client problem-solving, we've created a differentiated suite of product-driven service offerings that we deploy to clients, including a search-predictive efficacyplatformcalledALPS.We're350+peoplestrongworldwide,withhubs inJerseyCityand Bangalore.
WhyYou’llLikeWorkingforiQuanti
- OpportunitytoworkwithFortune500brandsandtheTop5USBanksonhigh-impact, long-term strategic projects.
- Gainhands-onexperiencewithpatented,enterprise-gradeplatformslikeALPS™and LEAP.
- Benefitfromafast-growingenvironmentandcross-channellearninginSEO,Paid,and CRO.
- Enjoyahybridworkmodelandflexibletiminginaculturethatprioritizesboth excellence and well-being.
ExploreMore
- WhoWeAre:iQuantiOfficialWebsite
- OurSuccessStories: Case Studies
- OurCulture:CheckusoutonLinkedInandInstagram
- OurTech:Exploreour ALPSPlatformandLeap
- Insights:ExploretheiQuantiBlog
