Job Summary
We are looking for a creative, analytical, and result-oriented Digital Marketing Executive to strengthen our digital presence and generate quality leads for the company's ERP, SAP, CRM, Tally, Cloud, and Software Solutions. The candidate will be responsible for planning and executing digital marketing campaigns, managing social media, SEO, paid advertisements, content creation, lead generation, and performance analysis.
Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, YouTube, WhatsApp, Email, SMS, and other digital platforms.
- Manage SEO (On-Page, Off-Page, and Technical SEO) to improve website visibility and organic traffic.
- Create engaging content for websites, blogs, social media, email campaigns, and marketing materials.
- Manage the company's social media platforms and ensure consistent branding and engagement.
- Plan, execute, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
- Generate qualified marketing leads and coordinate with the Sales team for lead nurturing and conversions.
- Design marketing creatives, banners, brochures, presentations, and promotional materials using Canva, Photoshop, or similar tools.
- Create and edit promotional videos, reels, and multimedia content for digital platforms.
- Execute Email Marketing, WhatsApp Marketing, SMS, and RCS campaigns.
- Monitor website and campaign performance using Google Analytics, Search Console, and other reporting tools.
- Conduct competitor analysis, keyword research, and market research.
- Maintain content calendars, campaign documentation, and marketing reports.
- Utilize AI tools to improve content creation, campaign optimization, and productivity.
- Coordinate with Sales, Business Development, and Management for marketing initiatives and branding activities.
Required Qualifications
- Bachelor's Degree in Marketing, Business Administration, Mass Communication, Commerce, IT, or a related field.
- 1–3 years of experience in Digital Marketing.
- Hands-on experience in SEO, Social Media Marketing, Performance Marketing, Content Marketing, and Lead Generation.
- Knowledge of Google Ads, Meta Ads, Google Analytics, Canva, Photoshop, CapCut/Premiere Pro, and CRM tools.
- Excellent communication, analytical, and creative skills.
Pay: ₹18,000.00 - ₹30,000.00 per month
Work Location: In person
