writingJob Description –
Digital Marketing Executive
We are seeking a results-driven Digital Marketing Executive with 4–5 years of experience in the IT/Technology industry.
The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to drive brand awareness, website traffic, and qualified lead generation for IT services and software solutions.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
- Develop and implement SEO strategies (On-Page, Off-Page, and Technical SEO) to improve website visibility and search rankings.
- Generate qualified B2B leads through performance marketing, landing page optimization, and lead nurturing activities.
- Manage and grow the company’s social media presence, especially LinkedIn, to support brand awareness and lead generation objectives.
- Execute email marketing campaigns, drip campaigns, and marketing automation workflows using CRM tools.
- Monitor website performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager (GTM).
- Track campaign performance metrics and prepare weekly/monthly reports with actionable insights.
- Conduct competitor research and market analysis to identify new growth opportunities.
- Collaborate with content, design, and sales teams to align marketing initiatives with business goals.
Required Skills & QualificationsExperience
- 4–5 years of hands-on experience in Digital Marketing.
- Prior experience in an IT Services, SaaS, Software Development, or Technology-focused company preferred.
Technical Skills
- Google Ads (Search, Display, Performance Max)
- Content writing for the post
- LinkedIn Campaign Manager
- Meta Ads Manager
- SEO Tools: SEMrush, Ahrefs, Moz
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager (GTM)
- HubSpot, Zoho CRM, Salesforce, or similar marketing automation platforms
Core Competencies
- Strong understanding of B2B lead generation and conversion funnels.
- Experience in campaign optimization and budget management.
- Excellent analytical and reporting skills.
- Strong written and verbal communication skills.
Education
- Bachelor’s degree in Marketing, Business Administration, Information Technology, Communications, or a related field.
Key Performance Indicators (KPIs)
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Organic Traffic Growth
- Keyword Ranking Improvements
- Marketing Qualified Leads (MQLs)
- Website Conversion Rate
What We Offer
- Opportunity to work with global clients and innovative technology solutions.
- Professional growth and learning opportunities.
- Collaborative and dynamic work environment.
Pay: From ₹20,000.00 per month
Work Location: Remote
