Profile Summary
We are looking for an experienced Performance Marketing Executive/Specialist with 2–3 years of hands-on experience in managing and optimizing paid advertising campaigns. The candidate should have strong practical knowledge of Meta Ads, Google Ads, lead generation, conversion tracking, campaign analytics and performance optimization.
Key Responsibilities
· Independently plan, execute and optimize Meta Ads and Google Ads campaigns.
· Manage campaigns for lead generation, conversions, website traffic and remarketing.
· Develop audience targeting strategies based on customer profiles and campaign objectives.
· Conduct keyword research, competitor research and audience research.
· Manage campaign budgets and allocate spending based on performance.
· Monitor CPC, CPM, CTR, CPL, CPA, Conversion Rate and ROAS.
· Conduct A/B testing of ad creatives, copy, audiences and landing pages.
· Set up and monitor conversion tracking, pixels and events.
· Analyze campaign data and identify areas for improvement.
· Optimize campaigns to reduce acquisition costs and improve lead quality.
· Create and manage remarketing and retargeting campaigns.
· Work closely with Social Media, Design, Content and Sales teams.
· Prepare weekly and monthly performance reports.
· Track leads and analyze lead quality and conversion performance.
· Stay updated with changes in Meta and Google advertising platforms.
Required Technical Skills
Must Have
· Meta Ads Manager – Advanced
· Google Ads – Intermediate/Advanced
· Meta Business Suite
· Google Analytics 4 (GA4)
· Google Tag Manager (GTM)
· Meta Pixel & Conversion API – basic understanding
· Conversion/Event Tracking
· Keyword Research
· Audience Targeting
· Remarketing
· A/B Testing
· Excel / Google Sheets
· Campaign Reporting & Analytics
Good to Have
· Google Search Ads
· Display Ads
· YouTube Ads
· LinkedIn Ads
· Looker Studio
· Landing Page Optimization
· Basic SEO knowledge
· Canva
· CRM / Lead Management Systems
· WordPress
Candidate Requirements
· 2–3 years of proven hands-on experience in performance marketing.
· Should have independently managed paid advertising campaigns.
· Strong understanding of digital marketing funnels.
· Strong analytical and problem-solving abilities.
· Ability to work with budgets and optimize campaigns based on ROI.
· Good communication and reporting skills.
· Ability to work with multiple clients/campaigns simultaneously.
· Comfortable working in an on-site environment.
Key Performance Indicators
· Lead generation
· Cost Per Lead (CPL)
· Cost Per Acquisition (CPA)
· Click-Through Rate (CTR)
· Conversion Rate
· Return on Ad Spend (ROAS)
· Lead quality
· Campaign ROI
· Budget utilization
· Overall campaign performance
Pay: ₹300,000.00 - ₹450,000.00 per year
Benefits:
Work Location: In person
