Job Description:
Position: Senior Content Marketing Manager
Location: Bangalore - Next to Kudlu Metro Station, Hosur Road, Bangalore
Job Timings: 12:00pm- 9:00 pm
About the Role
The Senior Content Marketing Manager leads the content strategy and execution to drive brand awareness, audience engagement, lead generation, and pipeline growth. This role oversees content planning, creation, optimization, and performance while partnering with cross-functional teams to deliver content that supports business objectives in a B2B SaaS environment.
Key Responsibilities
· Develop and execute a content marketing strategy aligned with business and revenue goals.
- Manage the editorial calendar and oversee the creation of blogs, case studies, whitepapers, eBooks, webinars, videos, customer stories, and social media content.
- Partner with Product Marketing, Demand Generation, Sales, Customer Success, and Product teams to create high-impact content.
- Optimize content for SEO, lead generation, and conversion using keyword research and content optimization best practices.
- Measure content performance and optimize campaigns using analytics and marketing dashboards.
- Support product launches, ABM campaigns, nurture programs, and customer lifecycle marketing with targeted content.
- Manage and mentor content writers, freelancers, agencies, and external vendors.
- Maintain a consistent brand voice and editorial standards across all marketing channels.
- Leverage AI tools to improve content creation, research, personalization, and workflow efficiency.
- Stay up to date with SaaS industry trends, competitor insights, and emerging content technologies.
Qualifications & Experience
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 8–10 years of content marketing experience, preferably in B2B SaaS.
- Proven experience developing content strategies that drive brand awareness, lead generation, and pipeline growth.
- Strong writing, editing, SEO, and storytelling skills.
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.
- Proficiency with AI and content tools such as ChatGPT, Jasper, Claude, Grammarly, and Surfer SEO.
- Familiarity with analytics and SEO tools such as GA4, SEMrush, or Ahrefs.
- Excellent project management, stakeholder management, and team leadership skills.
Pay: ₹700,000.00 - ₹1,000,000.00 per year
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Experience:
- Content management: 5 years (Required)
Work Location: In person
