We are seeking a results-driven Amazon PPC Executive to manage and optimize Amazon advertising campaigns. The ideal candidate should have hands-on experience with Amazon Seller Central and Amazon Advertising Console, with a strong understanding of PPC strategies, keyword research, bid optimization, and campaign performance analysis.
Key Responsibilities
- Create, manage, and optimize Amazon PPC campaigns, including:
- Sponsored Products (SP)
- Sponsored Brands (SB)
- Sponsored Display (SD)
- Conduct keyword research, competitor analysis, and search term optimization.
- Monitor and improve key performance metrics such as ACoS, TACoS, ROAS, CTR, CPC, and Conversion Rate.
- Implement bid adjustments and budget allocation strategies to maximize ROI.
- Identify opportunities to scale campaigns while reducing wasted ad spend.
- Perform campaign audits and restructure campaigns when required.
- Generate daily, weekly, and monthly performance reports.
- Coordinate with the content and design teams to improve listing conversion rates.
- Manage product launches and ranking strategies through Amazon advertising.
- Stay updated with Amazon advertising trends, policy changes, and new features.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1-3 years of hands-on experience in Amazon PPC management.
- Strong knowledge of Amazon Seller Central and Advertising Console.
- Proficiency in Microsoft Excel and data analysis.
- Experience with tools such as Helium 10, Jungle Scout, or MerchantWords is preferred.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
Key Performance Indicators (KPIs)
- Achieving target ACoS and TACoS.
- Increasing ROAS and sales growth.
- Improving CTR and conversion rates.
- Reducing wasted ad spend.
- Successful launch and scaling of new products.
Preferred Qualifications
- Experience managing multiple Amazon marketplace accounts (US, UK, India, etc.).
- Knowledge of Amazon SEO and listing optimization.
- Certification in Amazon Advertising or Digital Marketing is an added advantage.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
