At coto, growth isn't about spending more — it's about precision, timing, and utilisation. We run a contracted expert supply model, so every growth decision must balance demand, availability, pricing, and experience. We're looking for someone who wants to move beyond just dashboards or ads and learn how growth actually works end-to-end.
Who This Role Is For You could be coming from:
- Digital Marketing (Meta)
- Growth or lifecycle marketing
- Business analytics
What matters most is how you think, not just your last title.
What You'll Work On
- Own and execute Meta campaigns and launches end-to-end
- CLM - own strategy and execution of customer retention campaigns
- Analyse full user funnels — acquisition → signup → first interaction → recharge → repeat
- Track demand quality across channels, categories, geos, and time windows
- Analyse pricing, packs, cashback, and offer performance
- Contribute to growth strategy — not just reporting, but identifying what to do next and why
Must-Have
- 2 years in digital marketing (Meta)
- Working understanding of paid acquisition (Meta / Google Ads, CTR, CVR, CAC, ROAS)
- Strong comfort with funnels, cohorts, Excel / Sheets
- High ownership, strong execution discipline, attention to detail
- Experience with consumer internet or app-led products
Why This Role Matters
- Work on revenue-critical decisions
- Founder-level visibility
- Learn how growth, ops, pricing, and supply truly intersect
- Clear path into Growth Lead, Revenue Ops, or Product Analytics roles
Job Type: Full-time
Work Location: In person (Andheri East, Mumbai)
Job Types: Full-time, Permanent
Pay: ₹800,000.00 - ₹1,000,000.00 per year
Work Location: In person
