Job Description: Senior Manager / Head of Branded Eggs Marketing
Location: Chennai, Tamil Nadu
Experience Required: 7 to 10 Years
Industry: Branded Foods, FMCG, Agri-Tech, or Poultry/Dairy Supply Chain
Role Overview
We are looking for a dynamic and results-driven Branded Eggs Marketing Lead with 7 to 10 years of experience to scale our premium and differentiated egg portfolio (such as brown eggs, organic/free-range eggs, nutrient-enriched eggs, and country eggs) in the Chennai market.
Unlike unbranded commodity trading, this role focuses heavily on brand building, modern trade positioning, D2C/quick-commerce expansion, and consumer trust. You will drive strategic marketing campaigns, establish retail footprints across Chennai’s top supermarkets and hypermarkets, and position our brand as a household name for health-conscious consumers.
Key Responsibilities1. Brand Strategy & Consumer Marketing
- Develop and execute comprehensive marketing and brand positioning strategies tailored to urban consumers across Chennai (focusing on key growth areas like OMR, Velachery, Anna Nagar, and Kilpauk).
- Drive ATL/BTL marketing initiatives, digital campaigns, and point-of-sale branding to highlight product USPs (e.g., antibiotic-free, naturally enriched, cage-free, high-protein).
- Monitor consumer behavior, health trends, and competitor brand positioning to continuously optimize product packaging, messaging, and promotional offers.
2. Modern Trade, E-Commerce & Institutional Sales
- Manage key retail accounts with major supermarket chains, gourmet grocery stores, and organic outlets in Chennai (e.g., Nilgiris, SPAR, Nature’s Basket, and local chain networks).
- Spearhead partnerships with online grocery and quick-commerce platforms (such as Blinkit, Instamart, BigBasket) operating within the region to drive digital sales velocity.
- Build institutional sales channels targeting fitness centers, health cafes, premium hotels, and gated community buying groups.
3. Supply Chain Integrity & Quality Positioning
- Work closely with production bases and grading units across Tamil Nadu’s poultry belts (Namakkal, Pollachi) to ensure rigid quality control, bio-security compliance, and premium aesthetic standards (clean shell integrity, tamper-proof branded packaging).
- Oversee cold-chain transport logistics into Chennai to guarantee farm-fresh delivery with zero breakage and extended shelf-life capabilities.
4. P&L Ownership & Team Leadership
- Manage marketing budgets, promotional spending, and revenue targets for the Chennai zone, ensuring healthy profit margins on value-added branded SKUs.
- Lead, mentor, and expand a high-performing team of trade marketing executives, key account managers, and field sales reps.
Candidate Profile & Requirements
- Experience: 7 to 10 years of proven brand management, trade marketing, or category growth experience, preferably within FMCG, packaged foods, dairy, or specialized agri-commodities/branded proteins.
- Education: MBA in Marketing or Agribusiness Management from a reputed institution.
- Competencies: Strong track record of launching or scaling food brands in urban Indian markets, excellent channel management skills across modern trade and digital commerce, and robust data analytics capabilities.
- Language Skills: Professional proficiency in Tamil and English is essential for local stakeholder management and vendor coordination.
Would you like to tailor this branded marketing job description to include specific Key Performance Indicators (KPIs) or compensation structures?
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
Work Location: In person
