Position: B2B Sales – FMCG
We are looking for an experienced B2B Sales professional with a strong FMCG background to drive institutional and business-to-business sales for ESTRIP’s innovative household cleaning product portfolio.
The ideal candidate should have strong experience in FMCG sales, modern trade, general trade, institutional sales, distributor/dealer networks and B2B business development, with an established understanding of the Indian consumer products market.
The role will involve identifying new business opportunities, building strategic customer relationships, developing distribution channels and driving revenue growth across B2B and institutional markets.
Key Responsibilities
1. B2B Business Development
· Identify and develop new B2B sales opportunities across FMCG, home care and consumer product channels.
· Build and maintain a strong pipeline of prospective customers and institutional accounts.
· Develop new business through direct sales, partnerships, distributors and strategic accounts.
· Conduct market mapping and identify high-potential customer segments.
2. FMCG Sales & Distribution
· Leverage existing FMCG industry knowledge and relationships to expand ESTRIP’s market presence.
· Develop and manage distributor, dealer and channel-partner networks.
· Explore opportunities across General Trade, Modern Trade, Institutional Sales, Corporate Procurement and other B2B channels.
- Develop effective sales strategies for different customer segments and geographies.
3. Key Account Management
· Build strong relationships with key customers, procurement teams, distributors and business owners.
· Manage negotiations, pricing, commercial terms and business agreements.
· Ensure strong customer retention and identify opportunities for increasing business from existing accounts.
· Regularly review customer requirements and market feedback with the internal team.
4. Sales Strategy & Revenue Growth
· Develop and execute monthly, quarterly and annual B2B sales plans.
· Achieve assigned sales and revenue targets.
· Prepare sales forecasts and maintain an updated sales pipeline.
· Analyse market trends, competitor activity and customer requirements to identify growth opportunities.
5. Market Expansion
· Identify new markets, territories and customer segments for ESTRIP products.
· Explore opportunities with hotels, institutions, corporates, offices, facility management companies, retailers, distributors and other relevant B2B customers.
· Support product launches and market-entry initiatives.
6. Internal Coordination
· Work closely with the Founder/Management, Marketing, Operations and Supply Chain teams.
· Coordinate customer requirements, product availability, pricing and delivery schedules.
· Share market intelligence and customer feedback to support product and business strategy.
Candidate Profile
Education:
· MBA/PGDM in Sales & Marketing preferred.
· Graduate degree in any discipline with strong FMCG sales experience will also be considered.
Experience:
· 5–10 years of relevant experience in B2B/FMCG sales.
· Strong preference for candidates from FMCG, Home Care, Personal Care, Consumer Durables, Cleaning Products or related industries.
· Candidates with experience in household cleaning products, detergents, home-care products or consumer packaged goods will be highly preferred.
Required Skills
· Strong B2B sales and business development capabilities.
· Strong understanding of the FMCG ecosystem and distribution channels.
· Experience in distributor/dealer management and channel development.
· Excellent negotiation and commercial skills.
· Strong communication and presentation skills.
· Ability to independently generate leads and convert them into business.
· Strong relationship-building and account-management skills.
· Target-oriented and entrepreneurial approach.
· Good understanding of sales reporting, forecasting and CRM processes.
· Willingness to travel for customer meetings and business development.
Key Performance Indicators (KPIs)
· Achievement of monthly and annual B2B sales targets.
· New customer acquisition.
· Revenue generated from new and existing accounts.
· Distributor/channel partner acquisition.
· Customer retention and repeat business.
· Sales pipeline development and conversion.
· Market and territory expansion.
· Gross margin and commercial performance.
What We Offer
· Opportunity to work with a high-growth, innovation-led FMCG/home-care company.
· Opportunity to build and scale a new category of sustainable cleaning products.
· High ownership and autonomy in developing the B2B business.
· Direct exposure to senior management and business strategy.
· Opportunity to be part of a company focused on sustainability, innovation and the future of home care.
Ideal Candidate:
A result-oriented FMCG sales professional who understands the Indian distribution ecosystem, has strong B2B relationships, and is excited by the opportunity to build a new category rather than simply sell an existing FMCG product.
Pay: ₹500,000.00 - ₹700,000.00 per year
Work Location: In person
