Job Title: Meta & Google Ads Specialist (Paid Media Expert)
Location: Dwarka, Delhi (Work From Office)
Experience Required: 2+ Years
Employment Type: Full-time
Job Description:
We are seeking a results-driven Meta & Google Ads Expert with 2+ years of hands-on experience in managing paid advertising campaigns for lead generation and eCommerce businesses. The ideal candidate should have prior experience working in a digital marketing agency and be skilled in creating, managing, and optimizing high-performance ad campaigns across Meta (Instagram/Facebook) and Google Ads platforms.
Key Responsibilities:
- Plan, create, and manage Meta Ads (Instagram & Facebook) campaigns
- Handle Google Ads campaigns including Search, Display, Shopping, and Performance Max
- Manage paid campaigns for lead generation and eCommerce clients
- Perform audience targeting, retargeting, and funnel optimization
- Monitor campaign performance, optimize budgets, bids, and creatives
- Conduct A/B testing on ad copies, creatives, and landing pages
- Track conversions, ROAS, CPL, and other key performance metrics
- Prepare performance reports and share insights with clients/internal teams
- Coordinate with content, design, and SEO teams for ad creatives and landing pages
Required Skills & Qualifications:
- Minimum 2+ years of experience in Meta and Google Ads management
- Strong hands-on experience in lead generation and eCommerce advertising
- Proven experience with Meta Ads (Instagram/Facebook)
- In-depth knowledge of Google Ads including Display, Shopping, and Performance Max
- Understanding of conversion tracking, pixels, and GA4
- Experience working in a digital marketing agency (preferred)
- Strong analytical and optimization skills
Preferred Candidate:
- Delhi-based candidates preferred
- Must be willing to work from office (Dwarka location)
- Immediate or short notice period preferred
Job Types: Full-time, Permanent
Pay: Up to ₹30,000.00 per month
Work Location: In person
