JOB DESCRIPTIONSales Executive – Fashion / Merchandise / Textile
Department: Sales & Business Development
Designation: Sales Executive
Experience: 2–3 Years
Industry: Fashion / Textile / Merchandise / Apparel
Location: [Mumbai / Location]
Employment Type: Full-Time
Reporting To: Sales Manager / Business Head
JOB PURPOSE
The Sales Executive will be responsible for driving sales and business development activities, developing and maintaining client relationships, generating new business opportunities, and ensuring achievement of sales targets. The ideal candidate should have relevant experience in the fashion, textile, apparel, merchandising, or lifestyle products industry and possess strong communication, negotiation, and client-management skills.
KEY RESPONSIBILITIES
1. Sales & Business Development
- Achieve assigned monthly, quarterly, and annual sales targets.
- Identify and develop new business opportunities within the fashion, textile, apparel, and merchandise segments.
- Generate leads through market research, networking, references, exhibitions, and other channels.
- Develop new customers and expand business with existing clients.
- Conduct regular client meetings and product presentations.
2. Client & Account Management
- Build and maintain strong relationships with existing and prospective customers.
- Understand client requirements and coordinate internally to provide suitable product solutions.
- Handle customer enquiries, quotations, negotiations, and order follow-ups.
- Ensure timely communication with clients regarding product availability, pricing, sampling, production, and delivery.
- Address customer concerns and coordinate with relevant teams for timely resolution.
3. Order & Business Coordination
- Follow up on enquiries, samples, purchase orders, production status, dispatches, and payments.
- Coordinate with Merchandising, Design, Production, Sourcing, Quality, and Logistics teams to ensure smooth order execution.
- Maintain accurate records of enquiries, quotations, orders, sales, and customer interactions.
- Monitor order status and proactively communicate delays or changes to clients.
4. Market & Competitor Analysis
- Keep abreast of current fashion, textile, apparel, and merchandise market trends.
- Monitor competitor activities, pricing, products, and customer offerings.
- Identify potential markets, customer segments, and product opportunities.
- Provide regular feedback to management on market developments and customer requirements.
5. Sales Reporting & MIS
- Prepare daily/weekly/monthly sales reports and sales forecasts.
- Maintain customer and sales databases.
- Track sales targets, conversion ratios, pending enquiries, and order pipelines.
- Provide regular updates to the reporting manager on business development activities.
KEY SKILLS & COMPETENCIES
- Strong sales and business development skills.
- Excellent verbal and written communication.
- Good negotiation and convincing abilities.
- Strong customer relationship management skills.
- Ability to understand fashion/textile products and market requirements.
- Good follow-up and coordination skills.
- Target-oriented and commercially driven approach.
- Strong networking and interpersonal skills.
- Good analytical and problem-solving abilities.
- Proficiency in MS Excel, Word, PowerPoint, and CRM/ERP systems.
- Ability to work independently as well as collaboratively with cross-functional teams.
EDUCATIONAL QUALIFICATION
- Graduate in any discipline.
- Qualification in Fashion, Textile, Apparel, Marketing, Business Management, or related fields will be an added advantage.
EXPERIENCE
- 2–3 years of relevant experience in sales/business development within the fashion, textile, apparel, merchandising, garment, lifestyle, or related industry.
- Candidates with experience handling B2B clients, brands, retailers, exporters, corporate clients, or institutional customers will be preferred.
KEY PERFORMANCE INDICATORS (KPIs)
- Achievement of monthly and annual sales targets.
- New customer acquisition.
- Revenue and order value generated.
- Customer retention and repeat business.
- Enquiry-to-order conversion ratio.
- Sales pipeline development.
- Timely follow-up and order closure.
- Collection/payment follow-up.
- Customer satisfaction and relationship management.
PERSONAL ATTRIBUTES
The candidate should be energetic, confident, target-oriented, presentable, commercially aware, and proactive, with a strong interest in the fashion and textile industry. The candidate should be comfortable interacting with customers and travelling for client meetings, exhibitions, and business development activities as required.
Travel: Willingness to travel for client meetings/business development, as required.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
