About Self Pivot
Self Pivot is a mental health platform focused on making mental health approachable, conversational, and an easier entry point into change. Our work spans individual therapy, community-led mixers, workshops, brand collaborations and creating a safe digital third space. As we grow, we’re focused on scaling this work sustainably and in alignment with our values.
Role Overview
This is a full-time role for a Marketing & Sales Lead with 2–3 years of experience, responsible for taking end-to-end ownership of growth execution from brand positioning and outreach to partnerships and conversions.
The role is B2C-led, with B2B partnerships serving as a strategic channel to reach aligned audiences, build credibility, and drive conversions for Self Pivot’s community experiences, workshops, and programs. This is a hands-on role, working closely with the founder, not a purely strategic or managerial position.
B2C & B2B Focus
While this role involves securing B2B partnerships with brands, platforms, colleges, and organizations, the primary objective of these collaborations is to drive B2C growth and conversions. B2B is viewed as a distribution and credibility channel that helps Self Pivot reach the right audiences and translate visibility into paid participation and long-term community growth.
Key Responsibilities
Brand Partnerships & Outreach
- Secure paid brand partnerships, collaborations, and institutional tie-ups aligned with Self Pivot’s values
- Pitch and position community mixers, workshops, and programs to brands, platforms, colleges, and organizations
- Independently manage outreach → proposal → negotiation → conversion
- Build and maintain meaningful, long-term relationships rather than one-off collaborations
Marketing Strategy & Campaign Execution
- Conceptualize and execute creative marketing campaigns across social media and other relevant formats
- Work closely with the creative function to ensure content, visuals, and narratives align with brand strategy
- Identify the most effective ways to position Self Pivot across platforms and audience segments
- Explore formats beyond social media where relevant (community-led, partnership-based, event-driven campaigns)
Growth, Conversion & Community Monetization
- Drive B2C growth and conversions by leveraging B2B partnerships, paid collaborations, and campaigns
- Ensure marketing efforts translate into registrations, participation, and revenue, not just visibility
- Identify opportunities where community-led work can be monetized sustainably without compromising values
- Track outcomes, analyze what’s working, and refine strategies to improve conversion
Founder Collaboration & Strategic Input
- Work closely with the founder to:
- Share market insights and audience feedback
- Identify what is resonating and what needs refinement
- Support the evolution of brand positioning and offerings
- Act as a strategic execution partner, not just a task executor
Tools, Skills & Marketing Frameworks
Marketing & Campaign Skills
- Strong understanding of marketing frameworks such as AIDA, funnels, audience journeys, and conversion-focused storytelling
- Ability to design and run campaigns across formats including:
- Social media (organic and collaboration-led)
- Community and event-based campaigns
- Partnership-driven launches
- Clear understanding of how visibility translates into trust, leads, and paid conversions
Tools & Systems
- Comfortable using tools such as Notion, Google Workspace, and similar platforms for:
- Campaign planning and tracking
- Outreach and partnership pipelines
- Documentation and reporting
- Familiarity with social media analytics and basic performance tracking
Research, Adaptation & Insight
- Ability to research audiences, platforms, and trends to inform marketing and sales strategies
- Willingness to test, learn, and adapt based on outcomes and feedback
- Ability to feed insights back into brand strategy and positioning
What We’re Looking For
- 2–3 years of experience in marketing, sales, growth, or partnerships
- Proven ability to drive conversions and close collaborations, not just initiate conversations
- A bachelor’s degree in Marketing, Communications, Business, Psychology, Social Sciences, or a related field is preferred
- Candidates with equivalent practical experience in marketing, sales, partnerships, or growth roles will also be considered
- Educational background should reflect an ability to think critically, communicate clearly, and engage responsibly with people and communities
- Strong sense of brand positioning and creative thinking
- Comfort with ownership, ambiguity, and iteration
- Strong communication, relationship-building, and negotiation skills
Prior experience in the mental health space is a plus, but not a requirement. What is essential is a strong sense of sensitivity, ethical awareness, and respect for the nature of mental health and community-led work, especially when designing campaigns, partnerships, and conversion strategies.
Compensation
- Compensation will be discussed with shortlisted candidates based on experience, role scope, and contribution.
- This role has the potential to grow into a Head position as the brand scales.
To Apply
To apply, please send your updated Resume, Cover Letter to [email protected].
Note: Please research our key value offerings before applying. Generic cover letters will not be considered for the next stage.
Job Type: Full-time
Pay: ₹11,148.67 - ₹40,000.00 per month
Benefits:
Application Question(s):
- Have you worked with people oriented businesses such as mental health?
- Experience in community building, using B2B partnerships to grow B2C?
Education:
Experience:
- Lead generation: 2 years (Required)
- B2B sales: 2 years (Required)
- Marketing: 2 years (Required)
Work Location: Remote
