Social Media Manager
Salary: 40 to 60K
Department: Marketing
Location: Mumbai
Employment Type: Full-Time
Role Overview
We are looking for a creative and execution-driven Social Media Manager to manage and grow our brand presence across social media platforms. The ideal candidate should have a strong sense of aesthetics, excellent content-writing skills, and the ability to convert marketing ideas into engaging social media content.
The role involves managing the complete social media content cycle — from ideation and content calendars to coordinating with graphic designers, video editors, influencers, and photo/video shoots.
An interest in spirituality, wellness, lifestyle, jewellery, or product-based brands would be highly preferred.
Key Responsibilities
- Develop and execute the Social Media Strategy across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
- Create and manage monthly and weekly Social Media Content Calendars.
- Conceptualize creative content ideas for Reels, Posts, Carousels, Stories, Campaigns and Videos.
- Write engaging captions, hooks, scripts, social media copy and promotional content.
- Coordinate with Graphic Designers and Video Editors to ensure timely execution of content.
- Provide clear creative briefs and references to the design and video teams.
- Maintain a consistent brand identity, visual language and aesthetic across social media.
- Identify trends, formats, audio and content opportunities relevant to the brand.
- Coordinate and assist with product photography, video shoots and social media shoots.
- Capture high-quality photos and videos using an iPhone/smartphone camera when required for social media content.
- Plan and execute Influencer Marketing campaigns, including identifying influencers, outreach, coordination and campaign execution.
- Assist in planning and managing Meta Ads for social media campaigns.
- Coordinate and create content for Email Marketing / Emailer campaigns.
- Monitor social media performance, engagement and content effectiveness.
- Track competitors and identify new social media trends and opportunities.
- Work closely with the wider marketing team on product launches, festivals, campaigns and promotional activities.
Skills & Requirements
- Strong creative content writing and copywriting skills.
- Excellent understanding of Instagram, Facebook, YouTube and current social media trends.
- Strong aesthetic sense and design sense.
- Ability to conceptualize visually appealing content.
- Basic understanding of photography, videography, framing and lighting.
- Comfortable handling an iPhone/smartphone camera for content creation.
- Experience coordinating with designers, video editors, photographers and content creators.
- Understanding of Influencer Marketing.
- Working knowledge of Meta Ads Manager.
- Basic understanding of Email Marketing.
- Strong planning, communication and coordination skills.
- Ability to manage multiple content requirements and deadlines simultaneously.
- Interest or previous experience in Spirituality, Wellness, Lifestyle, Jewellery, Ecommerce or Product Marketing will be an advantage.
Preferred Experience
2–4 years of relevant experience in Social Media Marketing, Content Marketing or Brand Marketing.
Candidates with experience managing social media for a consumer/e-commerce/product-based brand will be preferred.
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Health insurance
- Leave encashment
Work Location: In person
