Company: E Care Infoway LLP
Job Type: Full-time, Permanent
Location: Vadodara, Gujarat
Experience: 0–4 Years
Job Summary
E Care Infoway LLP is looking for a passionate and results-driven SEO Specialist & PPC Executive to join our digital marketing team. The ideal candidate should have hands-on experience in SEO, Google Ads, Meta Ads, and LinkedIn Ads to improve website rankings, drive organic traffic, generate quality leads, and maximize campaign performance.
Key Responsibilities
- Plan and execute On-Page, Off-Page, and Technical SEO strategies.
- Conduct Website SEO Audits and identify technical issues with actionable recommendations.
- Perform Keyword Research, competitor analysis, and search trend analysis.
- Optimize website content, meta titles, meta descriptions, URLs, internal linking, schema markup, and images.
- Perform Backlink Analysis, monitor backlink profiles, identify toxic links, and implement ethical link-building strategies.
- Track keyword rankings and monitor website performance using Google Search Console and Google Analytics 4 (GA4).
- Create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, and Remarketing).
- Plan and manage Meta Ads (Facebook & Instagram) campaigns.
- Create and optimize LinkedIn Ads campaigns for B2B lead generation.
- Monitor campaign performance and optimize CTR, CPC, CPA, ROAS, conversions, and ROI.
- Set up and manage conversion tracking using Google Tag Manager (GTM).
- Prepare regular SEO and PPC performance reports with insights and recommendations.
- Collaborate with developers, designers, and content writers to improve website performance and user experience.
- Stay updated with the latest SEO trends, Google algorithm updates, and PPC best practices.
Required Skills
- 0–4 years of experience in SEO and PPC.
- Strong knowledge of On-Page, Off-Page, and Technical SEO.
- Experience in Website SEO Audits, Keyword Research, and Competitor Analysis.
- Hands-on experience with Backlink Analysis and ethical link-building techniques.
- Experience managing Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Knowledge of Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager (GTM).
- Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Moz, or similar.
- Strong analytical, communication, and problem-solving skills.
Pay: ₹19,000.00 - ₹32,000.00 per month
Work Location: In person
