About the Role:
We are looking for a Performance Marketing Specialist who can strategize, execute, and optimize paid marketing campaigns across digital platforms. The ideal candidate should have a strong understanding of the marketing funnel, ensuring that campaigns drive high-quality leads and convert them effectively. This role requires expertise in digital advertising, audience targeting, and data-driven decision-making to maximize ROI.
Key Responsibilities:Performance Marketing & Campaign Optimization:
- Plan, execute, and manage Google Ads, Meta Ads, LinkedIn Ads, and other digital campaigns.
- Develop and implement data-driven strategies to improve campaign performance and lead quality.
- Optimize ad creatives, landing pages, and audience targeting through A/B testing and performance analysis.
- Track and analyze CPC, CPA, ROAS, and conversion rates to ensure efficient budget allocation.
- Set up and monitor Google Analytics, Facebook Pixel, and other tracking tools for in-depth insights.
End-to-End Lead Management & Conversion:
- Identify and strategically nurture leads throughout the marketing funnel.
- Develop an effective process for starting, managing, and closing marketing-driven deals.
- Align campaigns with business goals to ensure that marketing efforts contribute to measurable growth.
- Collaborate with cross-functional teams to optimize lead conversion strategies.
Key Requirements:
- 2+ years of experience in performance marketing and digital advertising.
- Hands-on experience with Google Ads, Facebook/Meta Ads, LinkedIn Ads, and SEO/SEM strategies.
- Strong understanding of lead generation, conversion optimization, and closing marketing-driven deals.
- Proficiency in Google Analytics, Facebook Business Manager, and CRM tools.
- Ability to strategically nurture leads and drive successful campaign conversions.
- Excellent problem-solving, communication, and analytical skills.
- International audience: understanding of global & regional audiences. Experience with UK-based businesses specifically advantageous.
Job Types: Full-time, Permanent
Pay: ₹40,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Application Question(s):
- Will you be able to reliably commute to Sector 67 Gurugram?
Experience:
- PPC Campaign Management: 2 years (Required)
Language:
Work Location: In person
