The Sales Head – Venue Business will lead revenue generation for an venue based insurance distribution model. The role owns top-line performance
JOB DESCRIPTION Role Title Sales Head, Venue Proposed Band 4B Reports To KAM, VP Company Axis Max Life insurance Function/ Department CABR Date (JD written on) 5 Jun 2026 1. JOB PURPOSE (Summarize in one statement why the job exists; and how it contributes to the overall objective of the company) The Sales Head – Venue Business will lead revenue generation for an venue based insurance distribution model. The role owns top-line performance, customer conversion, and team execution across venue operations, while building a scalable and compliant sales engine 2. PRINCIPAL ACCOUNTABILITIES (Accountabilities associated with the job) - - - - - - - - - - - Own the sales plan for the venue business and deliver monthly, quarterly, and annual premium targets. Design and execute venue-level activation plans to maximize footfall, appointment show-up, and conversion. Lead venue sales teams, including hiring, coaching, productivity management, and performance tracking. Partner closely with the existing operating partner to align staffing, logistics, customer flow, and service delivery. Build a strong pipeline through local market activation, partner coordination, referrals, and campaign-led lead generation. Monitor daily lead flow, show rates, conversions, revenue, and cost of acquisition, and take corrective action quickly. Create structured scripts, pitch discipline, product communication standards, and objection-handling practices for the sales team. Run daily and weekly reviews with venue operations, partner teams, and internal stakeholders to remove bottlenecks. Ensure all sales activity follows internal governance, compliance, and regulatory requirements. Identify underperforming venues or geographies and recommend corrective actions or expansion plans. Prepare business reports for leadership on productivity, cost, conversion, and growth opportunities. 3. Candidate Profile Hands-on sales leader who has managed high-velocity, customer-facing distribution models and can operate well in a partner-led environment. Experience in insurance sales, event-based sales, direct selling, or call-center-led conversion models will be particularly relevant, since comparable roles require both strong revenue ownership and operational discipline. - 10 to 15 years of sales experience, with at least 5 years in a leadership role. - - - - Background in insurance sales, financial services distribution, lead conversion, or venue/event-based selling. Proven ability to lead teams, manage partner relationships, and deliver against aggressive sales targets. Strong understanding of insurance product positioning, customer conversion, and post-sales coordination. Ability to work in a fast-paced, target-driven business with high ownership and execution intensity. 4. Education - Graduate / MBA / PGDM from a reputed institution preferred INTERNAL 1 5. Stakeholders (Highlight key relations to be managed by the job holder in performing his/ her role) Internal: Senior Leadership Team Sales Team Cross-functional Team (FPNA, Finance, HR, IT, Marketing) External: • Partner Leadership • Partner Sales teams 6. DIMENSIONS (Key numerical data which will reflect the scope and scale of activities concerning this job) Financial Dimensions (FY) (These should be quantifiable numerical amounts) Revenue Responsibility: Direct INTERNAL 2
