Job Description (JD) – Graphic Designer (Restaurant Industry)
Experience: 5+ Years
Location: In and Around Coimbatore
Position Summary
We are seeking a creative and experienced Graphic Designer with 5+ years of professional experience to develop visually appealing marketing materials that strengthen our restaurant brand, increase customer engagement, and support business growth. The ideal candidate should have expertise in digital and print design, social media creatives, menu design, and restaurant branding.
Key Responsibilities
Brand & Marketing Design
- Design marketing collaterals including brochures, flyers, posters, standees, banners, and promotional materials.
- Create visually attractive restaurant menus, table tents, packaging designs, and signage.
- Ensure consistency of brand identity across all customer touchpoints.
Digital & Social Media Design
- Develop engaging social media creatives for platforms such as Instagram, Facebook, and other digital channels.
- Create motion graphics, reels, and short promotional videos when required.
Creative Campaigns
- Conceptualize and execute seasonal campaigns, festival promotions, product launches, and special restaurant events.
Photography & Content Support
- Coordinate food photography and image editing activities.
- Enhance food images through retouching and visual optimization.
Added Advantage
· Basic Knowledge in Video editing would be preferred.
Required Skills & Qualifications
Educational Qualification
- Bachelor's Degree/Diploma in Graphic Design, Visual Communication, Fine Arts, or related field.
Experience
- Minimum 5 years of experience in graphic design.
- Prior experience in restaurant, hospitality, food & beverage, or retail industry preferred.
Technical Skills
- Proficiency in:
- Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro
Adobe After Effects, Canva
- Understanding of typography, color theory, layout design, and branding principles.
- Knowledge of UI/UX basics and website graphics is an advantage.
Key Competencies
- Creativity and innovation.
- Strong visual storytelling skills.
- Attention to detail.
- Time management and multitasking.
- Ability to work under tight deadlines.
- Team collaboration and communication skills.
Preferred Experience
- Restaurant chains, cafés, QSR brands, cloud kitchens, hotels, or hospitality businesses.
- Experience in menu engineering and food branding.
- Knowledge of food photography and video content creation.
Pay: Up to ₹30,000.00 per month
Work Location: In person
