Marketing Lead – Digital & Offline Marketing
Location: Thiruvananthapuram, Kerala
Job Type: Full-time
About Coinhaus Capital Pvt. Ltd.
Coinhaus Capital Pvt. Ltd. is a fast-growing financial services company offering Wealth Management, Tax & Compliance Services, Business Registration Solutions, and Trading & Investment Education. We are looking for a creative and performance-driven Marketing Head to lead our end-to-end marketing initiatives across both digital and offline channels.
Job Summary
We are seeking an experienced Marketing Head who can take complete ownership of the company's marketing function. The ideal candidate should have strong expertise in Meta Ads, social media management, content strategy, creative direction, and offline brand promotions. This role requires someone who can build brand awareness, generate quality leads, and drive business growth through innovative marketing campaigns.
Key ResponsibilitiesDigital Marketing & Performance Marketing
- Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage campaign budgets, audience targeting, retargeting, and lead generation funnels.
- Monitor campaign performance and improve ROI, CPL, and conversion rates.
- Analyze performance metrics and submit regular marketing reports.
Social Media Management
- Manage the company's presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Develop and execute monthly content calendars.
- Increase brand awareness, engagement, and follower growth through consistent content strategies.
- Monitor trends and implement creative marketing ideas.
Content & Creative Direction
- Plan, coordinate, and supervise photo and video shoots.
- Lead the development of reels, advertisements, posters, promotional videos, and other marketing creatives.
- Work closely with designers, editors, and content creators to maintain a consistent brand identity.
Offline Marketing
- Plan and execute offline branding campaigns, events, exhibitions, local promotions, and partnerships.
- Coordinate print materials, banners, hoardings, brochures, and other promotional assets.
- Ensure consistent brand visibility across both online and offline channels.
Requirements
- 2–4+ years of experience in Digital Marketing, Performance Marketing, or Brand Marketing.
- Strong hands-on experience with Meta Ads Manager.
- Experience managing social media platforms and growing brand presence organically.
- Proven ability to lead marketing campaigns from concept to execution.
- Strong understanding of content marketing, reels, and social media trends.
- Experience coordinating content shoots and managing creative teams.
- Excellent communication, planning, and project management skills.
- Self-motivated, organized, and result-oriented.
Preferred Skills
- Experience with Google Ads, SEO, Email Marketing, and WhatsApp Marketing.
- Basic knowledge of Canva, Adobe Premiere Pro, CapCut, Photoshop, or similar creative tools.
- Experience working in the Finance, Wealth Management, FinTech, or Interior Design industry will be an added advantage.
What We Offer
- Opportunity to lead the company's complete marketing function.
- Creative freedom to build impactful marketing campaigns.
- Performance-driven work environment with career growth opportunities.
- Collaborative and supportive team culture.
Salary
₹20,000 – ₹35,000 per month (Based on experience, skills, and performance.)
How to Apply
Interested candidates can send their updated resume and portfolio to:
[email protected]
Subject: Application for Marketing Head – Digital & Offline Marketing
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
