ChatSpark – App Marketing ExecutiveRole Overview
We are looking for a performance-driven App Marketing Executive to grow ChatSpark’s user base through app install campaigns, creator promotions, and user retention strategies. The role involves managing end-to-end app marketing activities across digital platforms to drive installs, engagement, and revenue growth.
Responsibilities
- Manage app install and user acquisition campaigns
- Run and optimize performance marketing campaigns across Meta, Google, and other platforms
- Create marketing strategies to improve user retention and engagement
- Coordinate with content and creator teams for promotional campaigns
- Monitor campaign performance, CPI, ROAS, retention, and conversion metrics
- Write ad copies, campaign messaging, and promotional content
- Analyze user behavior and suggest growth strategies
Requirements
- Basic understanding of app marketing and performance marketing
- Knowledge of Meta Ads, Google Ads, or social media marketing
- Strong analytical and communication skills
- Creative mindset with problem-solving ability
- Comfortable working in a fast-paced startup environment
Success Metrics
- Increase in app installs and active users
- Lower CPI and improved campaign ROI
- Better user retention and engagement
- Growth in recharge and revenue metrics
Job Type: Full-time
Pay: ₹10,865.08 - ₹20,000.00 per month
Work Location: Remote
