Responsibilities:
- Strategic Marketing Development:
- Develop and implement robust marketing strategies that align with organizational goals and objectives.
- Employ creative thinking to devise innovative marketing approaches that resonate with target audiences and drive results.
- Collaborate cross-functionally to ensure alignment of marketing strategies with overall business objectives.
- Team Management:
- Oversee both in-house and freelance marketing teams, providing leadership and direction to ensure the successful execution of marketing initiatives.
- Delegate tasks and responsibilities effectively, leveraging the strengths of team members to achieve desired outcomes.
- Digital Marketing Expertise:
- Take ownership of various digital marketing channels, including SEO, SMM, newsletter, email marketing, and WhatsApp marketing.
- Implement strategies to enhance online visibility, increase brand awareness, and drive customer engagement across digital platforms.
- Market Management:
- Assume responsibility for managing the entire market landscape, including identifying opportunities, analyzing trends, and assessing competition.
- Conduct comprehensive market research and analysis to understand customer preferences and inform strategic decision-making.
- Collaboration and Communication:
- Collaborate closely with senior management to develop marketing budgets and monitor expenses effectively.
- Cultivate strong relationships with media vendors and publishers to facilitate collaboration in promotional activities.
- Communicate progress and performance metrics of marketing campaigns regularly, providing insights and recommendations for optimization.
Requirements:
- Proven experience in a senior marketing role with a focus on both online and offline strategies.
- Strong creative thinking and problem-solving abilities, with a track record of developing innovative marketing approaches.
- Proficiency in digital marketing channels, including SEO, SMM, newsletter, email marketing, and WhatsApp marketing.
- Exceptional leadership and team management skills, with experience in overseeing both in-house and freelance teams.
- Excellent communication and interpersonal abilities, with a knack for collaborating effectively with cross-functional teams.
- Analytical mindset with the ability to interpret data and derive actionable insights to drive marketing performance.
- In-depth knowledge of market trends, consumer behavior, and competitive landscape
Job Types: Full-time, Permanent
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Paid sick time
Experience:
- total work: 1 year (Preferred)
- Marketing: 3 years (Preferred)
Work Location: In person
