Sales Coordinator – Luxury Furniture
Department: Sales / Business Development
Designation: Sales Coordinator
Reporting To: Sales Manager / HOD – Sales
Location: Gurgaon
Industry: Luxury Furniture Manufacturing & Retail
Employment Type: Full-Time
1. JOB PURPOSE
The Sales Coordinator will be responsible for providing end-to-end coordination and administrative support to the Sales Team, ensuring smooth movement of client requirements from initial enquiry to order closure, production handover, delivery and installation.
The role requires strong coordination between clients, designers, sales managers, production, PPC, design, engineering, accounts, logistics and installation teams while maintaining a premium level of communication and service expected from a luxury furniture brand.
The Sales Coordinator will ensure that all sales-related information, quotations, orders, client communications, documentation and follow-ups are accurate, timely and properly recorded.
2. KEY RESPONSIBILITIESA. Sales & Client Coordination
- Act as the central coordination point between the Sales Team and internal departments.
- Maintain regular follow-up with clients regarding enquiries, quotations, approvals, orders and payments.
- Coordinate client meetings, presentations, showroom visits and product discussions.
- Maintain professional and timely communication with clients through email, WhatsApp and other approved communication channels.
- Understand client requirements and ensure the same are accurately communicated to the concerned Sales/Design Team.
- Maintain a high level of client experience aligned with the company's luxury brand positioning.
- Ensure all client commitments are properly documented and followed through.
B. Enquiry & Lead Management
- Record and maintain all new enquiries received through showroom visits, calls, references, digital channels and other sources.
- Update lead status and ensure timely follow-up by the concerned salesperson/designer.
- Maintain an accurate Sales Pipeline / Enquiry MIS.
- Track:
- New enquiries
- Qualified leads
- Quotations shared
- Follow-ups pending
- Negotiations
- Orders under closure
- Confirmed orders
- Lost enquiries
- Ensure no lead or client enquiry remains unattended or without a defined next action.
C. Quotation & Order Coordination
- Prepare and coordinate quotations based on approved pricing and commercial guidelines.
- Ensure quotations are complete, accurate and professionally presented before sharing with clients.
- Coordinate revisions in quotations based on client discussions.
- Maintain records of quotation versions and approvals.
- Coordinate collection of required documents before order confirmation.
- Ensure order forms, purchase orders, payment details and other required documents are properly maintained.
- Coordinate with Accounts for payment status and credit-related information wherever applicable.
- Ensure confirmed orders are formally communicated to the relevant internal teams.
D. Sales-to-Production Coordination
- Coordinate the smooth transfer of confirmed orders from Sales to Design / Engineering / PPC / Production.
- Ensure all necessary information is available before an order is released for further processing.
- Coordinate project/order kick-off meetings wherever required.
- Follow up on:
- Approved drawings
- Material specifications
- Finishes
- Dimensions
- Quantity
- Pricing
- Delivery commitments
- Special client requirements
- Maintain proper documentation of client approvals and changes.
- Ensure any change in client requirement is formally communicated to the concerned departments.
E. Order & Docket Tracking
- Maintain an updated order tracker for all confirmed furniture orders.
- Track the status of each order/docket from order confirmation until dispatch.
- Coordinate with PPC and Production for expected completion dates.
- Highlight delays, bottlenecks or deviations to the Sales Manager/HOD.
- Maintain a clear record of committed versus actual delivery dates.
- Follow up with Logistics for dispatch and delivery schedules.
F. Client Follow-Up & After-Sales Coordination
- Coordinate with clients regarding delivery schedules, installation requirements and pending information.
- Maintain regular communication until successful delivery/installation.
- Coordinate resolution of client complaints, replacement requirements, damages, shortages or pending items with the concerned departments.
- Maintain proper records of after-sales issues and closure status.
- Coordinate with the concerned team to ensure timely closure of pending client concerns.
3. MIS & REPORTING
The Sales Coordinator will be responsible for maintaining accurate and timely sales reports, including:
- Daily Sales Enquiry Report
- Lead / Pipeline Tracker
- Quotation Tracker
- Follow-Up Tracker
- Order Booking Report
- Pending Payment Report
- Order Status Report
- Production Status Report
- Dispatch & Delivery Tracker
- Client Pending Information Tracker
- Lost Enquiry Report
- Sales Conversion Report
- Monthly Sales MIS
All MIS reports must be updated accurately and submitted within the defined timelines.
4. INTERNAL COORDINATION
The position will require continuous coordination with:
Sales Team → Design Team → Engineering/PDT → PPC → Production → Quality/Inspection → Logistics → Accounts → Installation Team
The Sales Coordinator must ensure that information moves accurately and promptly between departments without unnecessary delays.
5. DOCUMENTATION & SYSTEM MANAGEMENT
- Maintain complete and organized records of all client and sales documentation.
- Ensure all approved documents are uploaded/updated in the company's ERP, CRM or designated system.
- Maintain proper naming conventions and version control for quotations, orders and client approvals.
- Ensure client data and commercial information remain confidential.
- Maintain accurate historical records for future reference.
- Ensure no verbal commitment, price revision or client change is processed without appropriate authorization/documentation.
6. KEY PERFORMANCE AREAS (KRA)
1. Lead Management
- 100% enquiry recording
- Timely follow-up on all assigned leads
- Zero unattended enquiries
2. Sales Support
- Accurate and timely quotation coordination
- Timely preparation of sales documentation
- Effective support to Sales Managers / Designers
3. Order Coordination
- Smooth and accurate order handover
- Complete documentation before production release
- Timely coordination with PPC and Production
4. Client Servicing
- Prompt response to client requirements
- Timely resolution/escalation of client concerns
- Maintaining premium client experience
5. MIS & Reporting
- 100% accuracy of sales MIS
- Timely submission of daily/weekly/monthly reports
- Accurate pipeline and order tracking
6. Cross-Functional Coordination
- Effective coordination between Sales, Design, Production, PPC, Accounts and Logistics
- Timely escalation of delays and critical issues
7. KEY PERFORMANCE INDICATORS (KPI)KPIPerformance ExpectationEnquiry Recording100%Lead Follow-UpWithin defined TATQuotation Accuracy100%Order Documentation100% completeSales-to-Production HandoverWithin defined TATMIS Accuracy100%Client ResponseWithin defined response timelinePending Follow-UpMinimum / controlledOrder Status Updates100% updatedEscalation of DelaysImmediateClient Complaint CoordinationTimely closureInternal CoordinationZero avoidable communication gaps8. REQUIRED SKILLS & COMPETENCIES
- Excellent verbal and written communication skills.
- Strong follow-up and coordination abilities.
- Strong organizational and time-management skills.
- Attention to detail and accuracy.
- Ability to manage multiple enquiries/orders simultaneously.
- Good interpersonal and client-handling skills.
- Professional and polished communication suitable for a luxury brand.
- Strong ownership and accountability.
- Ability to work under deadlines.
- Good analytical and MIS reporting skills.
- Proficiency in MS Excel, Word, PowerPoint and email communication.
- Working knowledge of ERP/CRM systems will be preferred.
- Ability to coordinate effectively with senior management and cross-functional teams.
9. EDUCATION & EXPERIENCE
Education:
Graduate in Business Administration, Commerce, Sales & Marketing, Interior Design or a related discipline.
Experience:
- 2–5 years of experience in Sales Coordination / Sales Support / Client Servicing / Order Coordination.
- Experience in luxury furniture, interior design, home décor, architectural products, premium retail or manufacturing will be preferred.
- Candidates with strong coordination and client-management experience from premium/luxury brands may also be considered.
10. PERSONAL ATTRIBUTES
The ideal candidate should be:
- Well-presented and professionally groomed.
- Confident and articulate.
- Highly organized and systematic.
- Proactive rather than reactive.
- Comfortable dealing with premium/high-value clients.
- Commercially aware.
- Detail-oriented.
- Reliable with follow-ups.
- Calm under pressure.
- Strong in ownership and execution.
- Able to maintain confidentiality and professionalism at all times.
11. AUTHORITY & ESCALATION
The Sales Coordinator shall not independently commit:
- Pricing or discounts
- Delivery dates
- Production commitments
- Product modifications
- Commercial terms
- Special client concessions
without approval from the authorized Sales Manager / HOD / Management.
Any major client concern, delivery delay, commercial deviation or production issue affecting the client commitment must be immediately escalated to the reporting manager.
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
