Job Title:Digital Marketing - Real Estate – MumbaiJob Description:Job Title: Digital Marketing - Real Estate – Mumbai
Digital marketing professionals will execute our digital marketing strategy, will have expertise in social media marketing, digital advertising, content strategy, and campaign optimization and will be responsible for managing and growing our digital presence, engaging with our online community, and driving conversions across multiple platforms.
Job Responsibilities:
Digital Marketing Strategy:
- Develop, implement, and optimize the overall digital marketing strategy, ensuring it aligns with business objectives and brand goals.
- Identify new opportunities and trends in digital and social media marketing to keep the brand at the forefront of the industry.
- Collaborate with other marketing teams (content, creative, product, and sales) to create a cohesive digital marketing strategy.
Social Media Management:
- Manage and grow the company’s presence across all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
- Develop and execute a content calendar to maintain consistent, engaging, and on-brand social media posts.
- Monitor social media activity, engage with followers, respond to comments/messages, and proactively build community relationships.
- Track and analyze social media performance using analytics tools, and adjust strategies based on data insights.
Paid Media & Campaigns:
- Manage and optimize paid digital campaigns (PPC, display ads, social ads) to drive traffic, increase conversions, and maximize ROI.
- Work with the creative team to produce high-converting ads, landing pages, and digital assets for campaigns.
- Monitor, report on, and optimize digital ad spend across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
Content Strategy & Creation:
- Oversee the creation of engaging and high-quality content (written, visual, video) tailored to different digital platforms.
- Collaborate with the content team to ensure content is aligned with the brand’s voice, objectives, and audience preferences.
- Develop content strategies that drive user engagement and conversions, including blog posts, infographics, videos, and case studies.
SEO & SEM:
- Implement and oversee SEO strategies to improve organic search rankings, traffic, and visibility.
- Optimize website content, landing pages, and digital assets to enhance user experience and SEO performance.
- Conduct keyword research and analysis to ensure that content and campaigns are optimized for the right search terms.
Performance Analysis & Reporting:
- Regularly track and analyze key metrics, including website traffic, lead generation, conversion rates, and social media engagement.
- Provide monthly performance reports to management, highlighting successes, insights, and areas for improvement.
- Use A/B testing, heat maps, and other tools to optimize campaigns for better performance and user engagement.
Email Marketing:
- Plan, execute, and optimize email marketing campaigns, newsletters, and promotional blasts.
- Segment email lists and ensure personalization and relevant messaging to improve open rates and conversions.
Team Collaboration & Management:
- Work closely with other marketing team members, designers, copywriters, and external agencies to execute digital campaigns.
- Lead and mentor junior team members and interns to foster a creative and high-performing marketing team.
- Stay up to date on industry trends and best practices, bringing fresh ideas to the team and helping the organization stay ahead of digital marketing trends.
Brand Monitoring & Crisis Management:
- Track brand sentiment and online reputation, addressing potential issues in real-time.
- Work closely with PR and customer service teams to manage crises or negative feedback across social media channels.Key Skills:Key Skills:
- Paid Campaigns
- Social Media Management
- Content Strategy
Industry: Real Estate
Gender: Open
Experience: Minimum 5 to 7 years of experience in marketing role with minimum 5 years in real estate industry
Job Location: Worli, Mumbai (HO)
Working Days: 6 Days (10:30 to 7:30)
Qualification: MBA in Marketing
Pay: ₹400,000.00 - ₹800,000.00 per year
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
